Cheetos Launches Immersive 'Hands-Free House' at SXSW in Austin
Niko Pajkovic — March 5, 2022 — Marketing
References: cheetos & marketingdive
Cheetos has launched an immersive new pop-up experience at South By Southwest (SXSW) in Austin, Texas, called the 'Hands-Free House.'
The new limited-time pop-up allows users to engage with a variety of touch-free devices, including voice-controlled appliances, smudge-proof phones, and hands-free vending machines. The concept for the immersive house riffs on the idea of having one's fingers covered in orange 'Cheetle' dust; a playful notion that is also central to Cheetos broader marketing campaign. In addition, once guests have moved through the house, they will be able to enjoy a backyard BBQ where they can network with brand reps and other visitors.
Overall, Cheetos' new experiential pop-up allows users to engage with the brand in a novel and memorable way that will likely result in an uptick in user-generated content via social media. The 'Hands-Free House' will be open for total of three days, from March 12 to 15
Image Credit: Cheetos
The new limited-time pop-up allows users to engage with a variety of touch-free devices, including voice-controlled appliances, smudge-proof phones, and hands-free vending machines. The concept for the immersive house riffs on the idea of having one's fingers covered in orange 'Cheetle' dust; a playful notion that is also central to Cheetos broader marketing campaign. In addition, once guests have moved through the house, they will be able to enjoy a backyard BBQ where they can network with brand reps and other visitors.
Overall, Cheetos' new experiential pop-up allows users to engage with the brand in a novel and memorable way that will likely result in an uptick in user-generated content via social media. The 'Hands-Free House' will be open for total of three days, from March 12 to 15
Image Credit: Cheetos
Trend Themes
1. Touch-free Immersive Experiences - Brands can offer touch-free immersive experiences to engage with their customers in a new and memorable way.
2. Voice-controlled Devices - The rise of touch-free experiences presents an opportunity for the growth of voice-controlled devices.
3. Hands-free Vending - Hands-free vending machines can become popular in high-traffic areas as people become more conscious of hygiene.
Industry Implications
1. Food and Beverage - Food and beverage brands can create touch-free experiences that allow consumers to engage with their products in a new and unique way.
2. Consumer Electronics - Consumer electronics companies can leverage the trend of touch-free experiences to create new voice-controlled devices and smudge-proof materials.
3. Retail - Touch-free vending machines can disrupt the retail industry by providing a hygienic and convenient way for customers to purchase products in high-traffic areas.
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