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Maternal Community

Virtual communities for new mothers offer support and empathy

Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.

Insight - The various milestones that people reach in life also bring on new challenges, and consumers often seek out the support of their peers when they're dealing with these transitions and uncertainties. Brands that are able to bring people together and offer additional resources in consumers' process of finding support will continue to have value for the average consumer.
Workshop Question - What kind of virtual community could your brand create?
Trend Themes
1. Virtual Motherhood Communities - There is a growing trend of launching virtual communities to connect mothers-to-be or new mothers together and to provide them with support and information through social-based movements.
2. New Parenting Support Platforms - Amidst the stressors that come with being a new parent, digital platforms that help new mothers and fathers navigate their new roles and receive support from their peers are on the rise, providing a complementary resource to existing healthcare services.
3. Mom-to-mom Breastfeeding Support Platforms - Mom-to-mom breastfeeding support platforms have been on the rise, offering 24-hour support through virtual helplines and online discussion forums, as well as access to resources that help new mothers feel more confident and comfortable about breastfeeding.
Industry Implications
1. Healthcare - Healthcare companies can leverage the trend of new parenting support platforms and virtual motherhood communities to provide new parents with access to virtual consultations, education, support, and product recommendations that help improve their overall health and well-being.
2. Social Networking - The rise of virtual motherhood communities, new parenting support platforms, and mom-to-mom breastfeeding support platforms has created opportunities for tech companies to launch new social networking platforms that cater to the specific needs of new mothers and fathers.
3. Consumer Goods - Consumer goods companies can tap into the trend of new parenting support platforms and mom-to-mom breastfeeding support platforms to develop products that help new parents navigate their new roles, such as breastfeeding pillows, baby monitors, and smart baby bottles.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
88,911 Total Clicks
Date Range:
Jul 18 — Feb 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Mom-to-Mom Breastfeeding Support Platforms
Mom-to-Mom Breastfeeding Support Platforms
La Leche League Offers a 24-Hour Support Helpline
La Leche League is perfect for new mothers looking for information and support surrounding breastfeeding. The platform began with seven mothers looking to provide breastfeeding help and has since... MORE
Virtual Motherhood Support Groups
Virtual Motherhood Support Groups
Momunity is a Wellness, Education and Community Support Platform
Online platform momunity acts as a virtual support group and believes in “empowering new and expecting moms through education and connecting moms to care and support in their local community.&#... MORE
Virtual Motherhood Communities
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
On top of the uncertainty of this current time, first-time moms-to-be are experiencing plenty of changes on their own and in many cases, they’re having to do so without the usual amount of... MORE
Baby Care Support Apps
Baby Care Support Apps
BabyGogo Offers Support for Pregnant and New Moms
BabyGogo is an app that provides pregnancy and parental support for new parents. The app allows users to ask medical questions about themself or their baby’s conditions with live doctors on... MORE
New Mom Community Apps
New Mom Community Apps
Social.mom Connects New Moms with One Another
Social.mom is a parenting app that was made to provide new moms with more support, friendship, and activities to help them connect with women in their area who also have an interest in forming... MORE
New Mom Support Platforms
New Mom Support Platforms
The 'pillar' Digital Support Group Connects Parents Together
New moms can quickly find themselves under a lot of stress when dealing with a newborn, so the ‘pillar’ digital support group is positioned as a resource to help them out in times of need.... MORE

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