Dried dragon fruit snacks offer healthy alternatives to chips
Trend - The tropical dragon fruit is now being incorporated into on-the-go, dried fruit snacks that function as nutritious alternatives in the snack space. Products include everything from crispy dragon fruit chips, to soft-dried options.
Insight - Consumers are now more aware of what they consume, with many who are into "wellness" preferring whole, unprocessed foods. However, diet culture has shifted so that people feel less guilt over "indulging", as long as brands are offering more nutritious options that they're able to indulge in.
Insight - Consumers are now more aware of what they consume, with many who are into "wellness" preferring whole, unprocessed foods. However, diet culture has shifted so that people feel less guilt over "indulging", as long as brands are offering more nutritious options that they're able to indulge in.
Workshop Question - How is your brand catering to health-conscious consumers?
Trend Themes
1. Rise of Healthy Snack Alternatives - Consumers are increasingly looking for healthier snack options, such as those made from whole, unprocessed foods that are still indulgent.
2. Plant-based Snacking - Many companies are creating snacks that are made from plant-based ingredients, such as dried fruits and vegetables, to cater to consumers who are vegan or have dietary restrictions.
3. Superfoods as Snacks - Superfoods such as dragon fruit and spirulina are being incorporated into snack products as a way to provide consumers with added nutritional benefits.
Industry Implications
1. Health Food Industry - Companies can take advantage of the growing trend towards healthier snacking options by creating and marketing snacks that are made from whole, unprocessed foods.
2. Plant-based Food Industry - Businesses can tap into the increasing demand for plant-based products by creating and promoting snacks that cater to vegan and vegetarian consumers.
3. Superfood Industry - There is an opportunity for companies to incorporate superfoods into their snack products to offer consumers added nutritional benefits.
