'We Are All Cheese Heads' Champions & Encourages Self-Expression
Laura McQuarrie — August 29, 2022 — Lifestyle
References: FrigoCheeseHeads & prnewswire
Frigo Cheese Heads is launching a new campaign called We Are All Cheese Heads that introduces a friendly cast of animated characters to encourage tweens and teens to embrace their individuality and creativity.
This campaign dives into the debate about the best way to eat string cheese and although the Cheese Heads don't take sides, plenty of inspiration is offered to young Gen Z and Gen Alpha consumers, who will find out whether they prefer biting, chomping, nibbling, peeling or twisting. David Cherrie, Saputo Dairy USA vice president, marketing and innovation, says "There's an infinite number of ways to eat Cheese Heads, just like there's an infinite number of ways for kids to be themselves."
Each character in the campaign embodies creative self-expression and encourages playfulness and discovery when it comes to food.
This campaign dives into the debate about the best way to eat string cheese and although the Cheese Heads don't take sides, plenty of inspiration is offered to young Gen Z and Gen Alpha consumers, who will find out whether they prefer biting, chomping, nibbling, peeling or twisting. David Cherrie, Saputo Dairy USA vice president, marketing and innovation, says "There's an infinite number of ways to eat Cheese Heads, just like there's an infinite number of ways for kids to be themselves."
Each character in the campaign embodies creative self-expression and encourages playfulness and discovery when it comes to food.
Trend Themes
1. Youth Inspiration Marketing - Frigo Cheese Heads' We Are All Cheese Heads campaign introduces animated characters to inspire Gen Z and Gen Alpha consumers to embrace their individuality and creativity.
2. Food Playfulness Promotion - The We Are All Cheese Heads campaign encourages food discovery and playful eating habits among tweens and teens.
3. Eating Style Debate - The We Are All Cheese Heads campaign taps into the ongoing debate about the best way to eat string cheese and hints at the infinite possibilities for innovation within the snack market.
Industry Implications
1. Packaged Snacks - The playful and creative push behind the Cheese Heads brand could inspire innovation opportunities in the packaged snack industry.
2. Marketing and Advertising - Frigo Cheese Heads' unique approach to marketing cheese to tweens and teens could disrupt traditional marketing practices in the food industry.
3. Food Packaging Design - Packaging design innovations could stem from Frigo Cheese Head's We Are All Cheese Heads campaign as a result of the introduction of the campaign's friendly and playful cast of animated characters.
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