Toy brands help children learn the foundations of production and content
Trend - Brands are helping foster children's interest in creating content with toys and products that help kids learn the basics of recording--and even editing--content. These toys are especially popular as more kids show interest in digital creative expression.
Insight - In order to appeal to young Gen Z, brands are having to pay special attention to the tools and lifestyles these children are being raised with. As digital natives, this generation has an inherent connection with the virtual world, and brands that tap into this connection will be able to pique Gen Z's interest.
Insight - In order to appeal to young Gen Z, brands are having to pay special attention to the tools and lifestyles these children are being raised with. As digital natives, this generation has an inherent connection with the virtual world, and brands that tap into this connection will be able to pique Gen Z's interest.
Workshop Question - How is your brand adapting to the preferences of today's digital natives?
Trend Themes
1. Kid-friendly DIY Kits - Toy brands are creating production kits that help kids create their own digital content, sparking interest in digital creative expression.
2. Hybrid Digital Cameras for Kids - Kid-Friendly instant cameras provide easy-to-use digital features and inkless, instant printing of their photographs.
3. Sensory ASMR Toys - Toys that help children create their own ASMR boards while engaging in tactile play support the mental health of kids.
Industry Implications
1. Toy Industry - Toy companies can develop inventive ideas focused on facilitating DIY digital content creation, appealing to Gen Z children.
2. Technology Industry - Tech firms can create kid-friendly products that are easy to use and double up as multi-functional devices, promoting digital learning to kids.
3. Mental Wellness Industry - Companies can create toys that aid emotional regulation in children, aligning with mental health and wellness standards.
9 Featured, 70 Examples:
151,214 Total Clicks
Date Range:
Apr 21 — Mar 23
Trending:
V. Hot
Consumer Insight Topics:
