Miller Lite Bids Farewell to Holiday Parties in New Campaign
Grace Mahas — November 20, 2020 — Marketing
References: youtube
While 2020 was a year of disappointment for many, Miller Lite is celebrating one good thing that came out of the pandemic – the end of work holiday parties. The brand bids farewell to the work holiday party in a new campaign titled 'Farewell, Holiday Parties.' The creative spot will air on social media, digital video, and TV programming.
Miller Lite also enlisted renowned visual artist, Alex Prager, to memorializing people’s cringiest moments in an art exhibit at the Los Angeles County Museum of Art (LACMA). The installation will feature "hyperrealist statues of people you might spot at a typical office gathering – and might not miss too much this year." For those that can't make it in person, the exhibit will also be available as a virtual experience.
In addition to the creative campaign and art exhibition, Miller Lite is also giving away 6-packs for those with canceled work parties. People can visit @MillerLite on Twitter for more information.
Image Credit: Miller Lite
Miller Lite also enlisted renowned visual artist, Alex Prager, to memorializing people’s cringiest moments in an art exhibit at the Los Angeles County Museum of Art (LACMA). The installation will feature "hyperrealist statues of people you might spot at a typical office gathering – and might not miss too much this year." For those that can't make it in person, the exhibit will also be available as a virtual experience.
In addition to the creative campaign and art exhibition, Miller Lite is also giving away 6-packs for those with canceled work parties. People can visit @MillerLite on Twitter for more information.
Image Credit: Miller Lite
Trend Themes
1. Anti-holiday Parties - Opportunity for companies to create new experiences for employees during the holidays that don't involve traditional parties.
2. Virtual Art Exhibits - Opportunity for museums and art galleries to create virtual experiences for those unable to attend in-person exhibits.
3. Humorous Marketing Campaigns - Opportunity for companies to leverage humor to connect with consumers and stand out from competitors in advertising.
Industry Implications
1. Beverage - Potential for beverage companies to create holiday-themed drinks as an alternative to traditional parties.
2. Art - Opportunity for artists and museums to showcase humorous exhibits that allow visitors to laugh at themselves and their experiences.
3. Advertising - Potential for advertising agencies and marketers to create more humorous ad campaigns that resonate with consumers and generate buzz.
5.6
Score
Popularity
Activity
Freshness
