Boop & Frens Marks Betty Boop's First Foray into the Metaverse
Laura McQuarrie — July 14, 2022 — Art & Design
References: nft.bettyboop & prnewswire
The iconic Betty Boop is entering the digital art world for the first time ever with an exclusive Boop & Frens NFT collection. This collection is described as "a tribute to the character who has long been a global symbol for independence, kindness, style, and universal acceptance."
Betty Boop's foray into the metaverse is being made possible thanks to brand licensing agency Global Icons, LLC and XLABEL the Web3 brand consultancy. The non-fungible token collection is set to share 8,888 unique depictions of Betty Boop styled in digital fashions designed by MYAMI Studio. The official collection drops in early August to coincide with Betty Boop Day and the anniversary of Betty's 1930 but on the big screen.
True to its name, the collection invites fans into the next generation of events featuring the animated female icon.
Betty Boop's foray into the metaverse is being made possible thanks to brand licensing agency Global Icons, LLC and XLABEL the Web3 brand consultancy. The non-fungible token collection is set to share 8,888 unique depictions of Betty Boop styled in digital fashions designed by MYAMI Studio. The official collection drops in early August to coincide with Betty Boop Day and the anniversary of Betty's 1930 but on the big screen.
True to its name, the collection invites fans into the next generation of events featuring the animated female icon.
Trend Themes
1. NFT Collectibles for Iconic Characters - Create NFT collections for other beloved classic characters using digital fashion design and brand licensing agreements.
2. Brand Licensing in the Metaverse - Explore the opportunities for other brand licensing agencies to enter the metaverse and collaborate with Web3 brand consultancies to create new digitally-driven products.
3. Celebrity Endorsed NFT Collections - Develop NFT collections featuring other famous celebrities and icons backed by their official licensing agencies.
Industry Implications
1. Digital Art and Collectibles - The digital art industry has potential for disruptive innovation opportunities in producing NFT-based art and collectible products.
2. Brand & Celebrity Licensing - Brand and celebrity licensing agencies can look for opportunities in creating digital assets and collectibles for the metaverse space.
3. Web3 Brand Consultancy - Web3 brand consultancies can offer their expertise and services to help traditional brands and celebrities enter the metaverse and create digitally-driven products.
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