The Fashion Klossette Designer Showcase Brings Five Pop-Ups to Roblox
Laura McQuarrie — July 15, 2022 — Business
References: fashionunited.uk
In collaboration with supermodel Karlie Kloss, Roblox launched the Fashion Klossette Designer Showcase, complete with five pop-ups where users can discover different themes and community-created fashion collections. This showcase features Roblox designers that were hand-picked by Roblox and Kloss, and users on the platform have the chance to try on and purchase the items within the virtual stores.
While designs from Lovespun draw inspiration from high school, Reverse_Polarity was influenced by gothic details and the gilded age. Also explored in the showcase are cyberpunk and Western styles from RynityRift and Yourius, respectively.
The intersection of fashion and technology that's explored with the Fashion Klossette Designer Showcase is a representation of the way people are expressing themselves online in new ways that transcend the limitations of the physical world.
While designs from Lovespun draw inspiration from high school, Reverse_Polarity was influenced by gothic details and the gilded age. Also explored in the showcase are cyberpunk and Western styles from RynityRift and Yourius, respectively.
The intersection of fashion and technology that's explored with the Fashion Klossette Designer Showcase is a representation of the way people are expressing themselves online in new ways that transcend the limitations of the physical world.
Trend Themes
1. Metaverse Fashion - Fashion designers are exploring ways to create and sell clothing in virtual worlds, creating opportunities for new business models and revenue streams.
2. Community-created Fashion - User-generated fashion collections in virtual worlds like Roblox allow for more diverse and inclusive style options, as well as opportunities for up-and-coming designers to showcase their work.
3. Virtual Pop-up Shops - Virtual pop-up shops offer a new way of experiencing and purchasing fashion, allowing for reduced overhead costs and greater accessibility for consumers worldwide.
Industry Implications
1. Fashion Retail - The rise of virtual fashion experiences necessitates traditional fashion retailers to adapt and incorporate technology to create a seamless shopping experience for consumers.
2. Virtual Reality - As virtual fashion continues to grow, virtual reality technology advances can enhance the shopping and dressing experience in virtual worlds, providing a profitable new avenue for tech companies.
3. Gaming - Collaborations between fashion and gaming companies can not only offer new revenue streams for both industries, but also opportunities for deeper engagement with consumers through virtual experiences and branded merchandise.
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