OZO Foods Debuted the True Bite Plant-Based Bacon
Grace Mahas — June 2, 2022 — Lifestyle
References: ozofoods
As more consumers opt to follow a plant-based or flexitarian lifestyle, OZO Foods is meeting consumer desired for plant-powered foods with the launch of the new True Bite Plant-Based Bacon. The new offering is designed to provide the sensory eating experience that consumers crave. The new offering is available in three flavors including Cracked Black Pepper, Applewood Smoke, and Spicy Jalapeño.
“We heard from bacon lovers that they’re open to plant-based versions, but they’ve yet to find one that fully satisfies their craving for the savory, flavorful taste and crispy, sizzling texture of bacon,” said Darcey Macken, Planterra
Foods CEO. “Which is why we’re thrilled to launch this innovative plant-based bacon product as part of our True Bite promise to delight the senses, from first sight to last bite."
The new True Bite Plant-Based Bacon is now available in Sprouts Farmers Market nationwide and coming soon to more retailers.
“We heard from bacon lovers that they’re open to plant-based versions, but they’ve yet to find one that fully satisfies their craving for the savory, flavorful taste and crispy, sizzling texture of bacon,” said Darcey Macken, Planterra
Foods CEO. “Which is why we’re thrilled to launch this innovative plant-based bacon product as part of our True Bite promise to delight the senses, from first sight to last bite."
The new True Bite Plant-Based Bacon is now available in Sprouts Farmers Market nationwide and coming soon to more retailers.
Trend Themes
1. Plant-based Alternatives - The rise of plant-based and flexitarian lifestyles indicates an opportunity for more companies to innovate on plant-based alternatives.
2. Sensory Eating Experience - As more consumers crave experiential food choices, businesses who can provide plant-based versions of popular dishes (like bacon) have an opportunity to disrupt the market.
3. Innovative Product Launches - Companies that can create innovative plant-based products to satisfy consumer demands have an opportunity to gain market share in an increasingly crowded marketplace for plant-based foods.
Industry Implications
1. Food Manufacturing - The plant-based food manufacturing industry has an opportunity to create more pleasing sensory experiences with their products to satisfy consumer demand.
2. Retail - Retailers have an opportunity to embrace plant-based options and expand the availability of these products to satisfy growing consumer demand.
3. Food Service - The food service industry has an opportunity to innovate and create plant-based versions of popular menu items to appeal to a wider audience, including flexitarians and plant-based consumers.
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