The ‘Red Velvet Sparkle Build-A-Bear Collectible' Features Swarovski Crystals
Caitlyn Fernandez — January 19, 2022 — Special
References: buildabear & buildabear
For those looking for an enhanced version of a teddy bear to give to your significant other this Valentine's Day, Build-A-Bear has teamed up with Swarovski to create the 'Red Velvet Sparkle Build-A-Bear collectible' that features Swarovski crystals.
The one-of-a-kind bear has ultra-suede red fur adorned with various Swarovski crystals on its paw pads, ears, eyes, and nose. A crystal heart is stitched into its chest as a beautiful finishing touch. Every bear comes "in a beautiful gift bag with an authentic crystal from Swarovski," as mentioned in the description.
Consumers can even personalize the bear by adding a recorded voice message into the bear and decorating it with accessories like a plush heart or silver bow. The 'Red Velvet Sparkle Build-A-Bear Collectible' is an online exclusive and can be purchased on the Build-A-Bear website.
Image Credit: Build-A-Bear, Swarovski
The one-of-a-kind bear has ultra-suede red fur adorned with various Swarovski crystals on its paw pads, ears, eyes, and nose. A crystal heart is stitched into its chest as a beautiful finishing touch. Every bear comes "in a beautiful gift bag with an authentic crystal from Swarovski," as mentioned in the description.
Consumers can even personalize the bear by adding a recorded voice message into the bear and decorating it with accessories like a plush heart or silver bow. The 'Red Velvet Sparkle Build-A-Bear Collectible' is an online exclusive and can be purchased on the Build-A-Bear website.
Image Credit: Build-A-Bear, Swarovski
Trend Themes
1. Luxury Plush Toys - The rise of luxury plush toys presents an opportunity for high-end gift-giving and collectible items that can be customized with unique features and personalization options.
2. Collaborations with High-end Brands - The success of the Build-A-Bear and Swarovski collaboration shows the potential for future partnerships between established brands in order to create unique, high-end products that appeal to a wider audience.
3. Personalization and Unique Features - The option to customize plush toys with unique features and personalization options presents the opportunity to create one-of-a-kind collectibles, increasing their perceived value and appeal to consumers.
Industry Implications
1. Retail - Retailers can take advantage of the trend towards luxury plush toys by introducing new product lines and collaborating with established brands to offer unique and high-end products to their customers.
2. Jewelry - Jewelry companies can explore opportunities to collaborate with toy manufacturers to create unique collectibles, such as the Swarovski-adorned Red Velvet Sparkle Build-A-Bear collectible, that combine their expertise in high-end jewelry with the playful nature of stuffed animals.
3. Marketing and Advertising - Marketing and advertising companies can explore ways to promote and add value to luxury plush toys through creative marketing campaigns and their unique features and personalization options.
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