Vans' 'Capturing the Journey' Collection Includes a Custom Leica D-Lux 7
Niko Pajkovic — November 18, 2021 — Tech
References: vans & blessthisstuff
Newly released, the Vans x Ray Barbee 'Capturing the Journey' collection celebrates the career of photographer and skateboarder Ray Barbee by presenting a variety of unique apparel and accessory items inspired by his work. A standout piece within the commemorative capsule comes in the form of an actual camera -- a custom Leica D-Lux 7 wrapped in Vans' signature checkered pattern.
The collaborative camera features Ray Barbee's signature on the top plate, a Vault by Vans logo, and Leica's classic red branding. In addition, the camera is equipped with a slick petrol blue camera strap and comes packaged in a high-quality dust bag.
This unique collaboration makes quite a bit of sense considering Barbee's photography had such a major influence on skate culture, as well as known similarities to Ernst Leitz's work -- the photographer who founded Leica in 1869.
Image Credit: Vans
The collaborative camera features Ray Barbee's signature on the top plate, a Vault by Vans logo, and Leica's classic red branding. In addition, the camera is equipped with a slick petrol blue camera strap and comes packaged in a high-quality dust bag.
This unique collaboration makes quite a bit of sense considering Barbee's photography had such a major influence on skate culture, as well as known similarities to Ernst Leitz's work -- the photographer who founded Leica in 1869.
Image Credit: Vans
Trend Themes
1. Skate-inspired Cameras - The fusion of fashion, art and technology will create opportunities to build customized cameras that honor influential photographers and skaters.
2. Customized Collaborations - Collaborations between brands and artists will continue to bring unique and limited-edition products to market, supporting the growth of niche communities.
3. Cross-pollination of Cultures - Products that merge aspects of different cultures and subcultures in creative ways will appeal to consumers who value diversity and unconventional designs.
Industry Implications
1. Camera and Photography - Companies that create customizable cameras and photography accessories will appeal to photographers, artists, and consumers looking for unique and personalized gear.
2. Fashion - Fashion brands that create apparel and accessories inspired by skate culture will attract consumers interested in streetwear and alternative fashion.
3. Sports and Recreation - Sports and recreation companies that collaborate with influential athletes and photographers to create unique products will appeal to consumers who value creativity, individuality, and authenticity.
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