Personalized pillows and bedding allow for a fully tailored sleep experience
Trend - As sleep hygiene becomes an increasingly discussed topic, more products and services are required to help individuals customize, and subsequently maximize, their rest. Custom pillows and bedding achieve this by offering options to regulate size, temperature, position, and beyond. This is seen as an integral part of a holistic approach to health.
Insight - Consumers are further prioritizing a sense of holistic health, encompassing mental wellness, physical fitness, and sleep hygiene, among others. This is especially prevalent post-Pandemic. While COVID-enforced lockdowns were in place, people came to reprioritize a sense of personal peace as a way to retain control during such volatile times. This prioritization of serenity and peacefulness will remain post-pandemic, but will also require more customization and convenience-focused features as society returns to a faster pace.
Insight - Consumers are further prioritizing a sense of holistic health, encompassing mental wellness, physical fitness, and sleep hygiene, among others. This is especially prevalent post-Pandemic. While COVID-enforced lockdowns were in place, people came to reprioritize a sense of personal peace as a way to retain control during such volatile times. This prioritization of serenity and peacefulness will remain post-pandemic, but will also require more customization and convenience-focused features as society returns to a faster pace.
Workshop Question - How could you offer further customization in your offering?
Trend Themes
1. Customized Sleep Accessories - As consumers prioritize sleep hygiene, personalized pillows and bedding offer custom options to maximize rest and wellness.
2. Convenience and Customization Focused Features - Customized sleep accessories require convenient and highly personalized features to enhance holistic health.
3. Innovative Sleep Technology - New technology such as bed temperature regulating systems and dynamic pillows improve sleep experiences with innovative features.
Industry Implications
1. Home Goods - Home goods brands can incorporate customization and convenience-focused features to their sleep accessory lineup.
2. Health and Wellness - The trend towards holistic health and personalized wellness crosses industries and offers opportunities for new health and wellness brands.
3. Technology - Tech companies can expand into the sleep accessories market with innovative technologies such as bed temperature regulation and customizable pillow features.
