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Custom Sleep

Personalized pillows and bedding allow for a fully tailored sleep experience

Trend - As sleep hygiene becomes an increasingly discussed topic, more products and services are required to help individuals customize, and subsequently maximize, their rest. Custom pillows and bedding achieve this by offering options to regulate size, temperature, position, and beyond. This is seen as an integral part of a holistic approach to health.

Insight - Consumers are further prioritizing a sense of holistic health, encompassing mental wellness, physical fitness, and sleep hygiene, among others. This is especially prevalent post-Pandemic. While COVID-enforced lockdowns were in place, people came to reprioritize a sense of personal peace as a way to retain control during such volatile times. This prioritization of serenity and peacefulness will remain post-pandemic, but will also require more customization and convenience-focused features as society returns to a faster pace.
Workshop Question - How could you offer further customization in your offering?
Trend Themes
1. Customized Sleep Accessories - As consumers prioritize sleep hygiene, personalized pillows and bedding offer custom options to maximize rest and wellness.
2. Convenience and Customization Focused Features - Customized sleep accessories require convenient and highly personalized features to enhance holistic health.
3. Innovative Sleep Technology - New technology such as bed temperature regulating systems and dynamic pillows improve sleep experiences with innovative features.
Industry Implications
1. Home Goods - Home goods brands can incorporate customization and convenience-focused features to their sleep accessory lineup.
2. Health and Wellness - The trend towards holistic health and personalized wellness crosses industries and offers opportunities for new health and wellness brands.
3. Technology - Tech companies can expand into the sleep accessories market with innovative technologies such as bed temperature regulation and customizable pillow features.
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
91,735 Total Clicks
Date Range:
Oct 21 — Jan 24
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Customizable Support Back Pillows
Customizable Support Back Pillows
The UCOBO LoBAK Back Support is Easy to Interchange
Back pain is one of the most common ailments of many consumers, so the UCOBO LoBAK back support is positioned as a way for them to stave off its effects throughout their daily lifestyle. The pillow... MORE
Highly-Adjustable Premium Pillows
Highly-Adjustable Premium Pillows
Brookelinen Launches New Best-In-Class Pillow Brand, Marlow
Direct-to-consumer homeware brand Brookelinen has officially launched Marlow, a new premium pillow brand backed by sleep science. Brooklinen decided to launch Marlow after years of extensive... MORE
Adaptive Ergonomic Bed Pillows
Adaptive Ergonomic Bed Pillows
The Ostrichpillow Bed Pillow Improves Sleep in a Simple Way
The Ostrichpillow Bed Pillow is an oval-shaped take on the classic bedding essential that’s designed with comfort, ergonomics and optimal sleep in mind. The pillow is crafted using high-... MORE
Customizable Side-Specific Pillows
Customizable Side-Specific Pillows
The Sleep Artisan Luxury Side Sleeper Pillow is Contoured
The Sleep Artisan Luxury Side Sleeper Pillow is a customizable bed accessory for those in search of a better way to maximize their comfort when heading to bed at night. The pillow features a... MORE
Digital Healthcare Mattresses
Digital Healthcare Mattresses
ANSSil's Smart String i4 is a CES 2024 Innovation Award Winner
ANSSil secured the Innovation Award in the Digital Health category at CES 2024 for its newest innovation, the Smart String i4 digital healthcare mattress. This advanced mattress from the Korean... MORE
Bed Temperature-Regulating Systems
Bed Temperature-Regulating Systems
The ChiliSleep Cube Cooling Sleep System Optimizes Comfort
It’s commonplace for a person to find it quite hot in the night due to improper ventilation with their mattress or bedding, so the ChiliSleep Cube cooling sleep system is intended to provide... MORE

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