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Kid DIY

Children's DIY toys are mimicking the social media trends they view

Trend - Toy brands are now taking inspiration from social platforms by offering DIY sets that imitate popular online trends. These sensory-based DIY kits help children engage with toys in a way that connects with their virtual interests.

Insight - Consumers across generations have been impacted by social media platforms in some way, but today's young Gen Z are the true digital natives. For young consumers, the virtual world is something that's inherently part of their lives and lifestyles--so real-life trends that mimick those they see online will always hold influence.
Workshop Question - How is your brand taking inspiration social media trends?
Trend Themes
1. DIY Kits for Kids - Brands are offering DIY kits for kids, inspired by popular online trends, to engage them in hands-on play and creativity.
2. Virtual-inspired Toys - Toy brands are creating sensory-based DIY kits for children that mimic popular virtual trends to connect with young consumers' lifestyles.
3. Customizable DIY Kits - DIY kits that allow for customization and imaginative play are becoming increasingly popular among parents seeking engaging activities for their children.
Industry Implications
1. Toy Industry - The toy industry has an opportunity to create DIY kits for children that are inspired by virtual trends and foster creativity through hands-on play.
2. Food Industry - The food industry can offer DIY kits, such as sundae and gelatin dessert kits, that allow for customization and imaginative play at home.
3. Cosmetics Industry - The cosmetics industry has an opportunity to offer DIY kits, such as bath bomb and modeling dough kits, that use all-natural ingredients and allow for customization and imaginative play.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
170,181 Total Clicks
Date Range:
Feb 21 — Mar 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Children's DIY Necklace Kits
Children's DIY Necklace Kits
The Gunner & Lux DIY Love Necklace Kit Encourages Creativity
The DIY “LOVE” Necklace kit from Gunner & Lux encourages creativity and hands-on play. With more parents seeking creative project ideas for children stuck inside during the ongoing... MORE
DIY Colourful Dough Sets
DIY Colourful Dough Sets
'the dough project' Makes All-Natural Children-Friendly Modeling Dough
‘the dough project’ keeps kids’ health and safety in mind when creating modeling dough for them to play with. The creator of the dough project is Chelsea Milkman, a former... MORE
DIY Sundae Kits
DIY Sundae Kits
Friendly’s is Offering Make-Your-Own Sundae Kits This Summer
Just in time for Mother’s Day, Father’s Day, summer graduations, and more, Friendly’s is offering Make-Your-Own Sundae Kits. Available from participating Friendly’s... MORE
DIY Love-Inspired Jewelry Kits
DIY Love-Inspired Jewelry Kits
The 'Love Bug Jewelry Gifting Kit' is an Engaging Activity for Kids
DIY enthusiasts and jewelry lovers can get into the Valentine’s Day spirit with the ‘Love Bug Jewelry Gifting Kit.’ Creator Alex Hillson has had a “longtime dream of making... MORE
DIY Squishy Collectibles
DIY Squishy Collectibles
An Elmer's Squishies Kit Creates Customized Surprise Toys
Elmer’s Squishies is a new DIY kit from the top glue brand for crafting at home or in school and it helps kids create their own colorful collectible characters. The kit includes all of the... MORE
DIY Bath Bomb Kits
DIY Bath Bomb Kits
Lush Cosmetics' Do-It-Yourself Bath Bombs Entertain Kids During Lockdown
Lush Cosmetics is known for its uniquely shaped, aromatic and package-free bath bombs and now kids can experience the magic of making their own with the brand’s DIY bath bomb kits. “... MORE
Beachy Gelatin Dessert Kits
Beachy Gelatin Dessert Kits
The New JELL-O Play Beach Dessert Kit is a Fun Activity for Kids
For parents looking for a fun activity to occupy kids during self-isolation, the new JELL-O Play Beach Dessert Kit is the perfect option. The JELL-O Play Beach Dessert Kit is a creative and... MORE
DIY Bath Bomb Kits
DIY Bath Bomb Kits
Caribou Gifts Debuted the 'DIY Bath Bomb Making Kit' for Interactive Fun
Caribou Gifts debuted the ‘DIY Bath Bomb Making Kit,’ a fun and interactive experience that allows customers to create a set of 12 bath bomb cupcakes. These bath bombs resemble the shape... MORE

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