Hair care brands target the needs of Gen Z consumers
Trend - The hair care industry is increasingly catering to young consumers, with teenage Gen Z consumers being particular interest. Now, brands in this space are featuring playful branding, campaigns and claims that target teenagers.
Insight - Collectively, Gen Z consumers tend to be drawn towards research-backed products with branding that's youthful, and brand values that align with their own. In order to appeal to this demographic, brands are having to meet this criteria and reflect the diversity of needs among this demographic.
Insight - Collectively, Gen Z consumers tend to be drawn towards research-backed products with branding that's youthful, and brand values that align with their own. In order to appeal to this demographic, brands are having to meet this criteria and reflect the diversity of needs among this demographic.
Workshop Question - How is your brand shifting gears to prioritize Gen Z's needs and preferences?
Trend Themes
1. Gen Z Haircare - Brands are targeting Gen Z consumers with playful branding, research-backed products and diverse needs catering.
2. Sustainable and Affordable Haircare - Brands are offering affordable and sustainable haircare solutions that resonate with Millennial and Gen Z consumers.
3. CBD Self-care Brands - CBD brands are catering to the needs of Gen Z consumers through gender-neutral skincare, bodycare and haircare products.
Industry Implications
1. Haircare Industry - The haircare industry is increasingly catering to young consumers with different needs, including textured hair.
2. Sustainable Packaging Industry - The growing demand for sustainable products is driving innovation in the packaging industry to reduce waste and promote recycling.
3. CBD Industry - The CBD industry is expanding rapidly by offering quality products infused with CBD that cater to various skincare and haircare needs.
