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Acidic Beverage

Consumers re-embrace healthful vinegar in a variety of beverages

Implications - Prized for its detoxifying properties and use as a digestive aid, vinegar-based beverages are emerging as a viable means of engaging consumers fixated on health and wellness. In addition to reaffirming the desire to experiment with flavor extremes, this progression demonstrates the interest in supporting overall health through ancient methods.
Workshop Question - What's something your brand can integrate from a historical ritual or ingredient associated with your offering?
Trend Themes
1. Vinegar-based Beverages - Consumers are turning to vinegar-based drinks for their detoxifying properties and overall health benefits.
2. Sparkling, Health-focused Drinks - Beverage manufacturers are creating fizzy, health-oriented drinks to cater to consumers looking for a healthier alternative to soda.
3. Detoxifying Drinks - Consumers are drawn to drinks with detoxifying ingredients such as ginger, matcha, and vinegar to help eliminate toxins from their bodies.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can create innovative new products utilizing vinegar, matcha, ginger, and other detoxifying ingredients to meet the growing demand for health-focused drinks.
2. Functional Foods - Functional food manufacturers can create products with specific health benefits, such as improving digestion, boosting the immune system, and reducing stress.
3. Natural and Organic Products - Companies that cater to the natural and organic products market can tap into the demand for healthy drinks by using locally sourced, organic ingredients in their products.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
100,046 Total Clicks
Date Range:
Aug 15 — Jul 16
Trending:
Mild

Featured Examples

Sparkling Matcha Drinks
Sparkling Matcha Drinks
This Drink is Designed to Deliver the Health Benefits of Matcha Green Tea
‘Motto’ is a sparkling matcha drink designed to deliver all the health benefits of green tea. In recent years, green tea has become a popular choice for health-conscious consumers. This... MORE
Piquant Detoxifying Drinks
Piquant Detoxifying Drinks
Modern Alkeme's Tonic for Health Blends Lemon, Matcha and Ghost Pepper
The Green Tea Clearing Tonic from Modern Alkeme is a tonic for health that’s packed with some of the world’s most powerful ingredients for detoxification. Ingredients in this beverage... MORE
Exotic Vinegar Drinks
Exotic Vinegar Drinks
Pok Pok Som Offers an Unusual Alternative to Soda
Pok Pok Som is a line of concentrated vinegar drinks that offers a healthy alternative to sodas. When these drinking vinegar concentrates are paired with soda water, it brings back the flavor and... MORE
Steeped Gingery Beverages
Steeped Gingery Beverages
This Switchel Drink is a Spicer Version of Traditional Lemonade
If you’re looking for a more adult version of a lemonade, perhaps the Switchel drink is just what you need to try complete with spicier, fiery ginger notes. This homemade recipe teaches you... MORE
Gingery Vinegar Beverages
Gingery Vinegar Beverages
Up Mointain Switchel is Being Touted as "The New Kombucha"
As a beverage that’s made from a few simple ingredients like water, apple cider vinegar, ginger and a sweetener, Switchel is being called “the next kombucha” for its amazing health... MORE
Vinegar Cocktail Syrups
Vinegar Cocktail Syrups
Drinking Vinegar Syrups by Lola’s Local Food Lab Sweeten Drinks and Dips
Fascinated by both food, science and the place where the two come together, Lola’s Local Food Lab owner Kim Shkapich produces a variety of creative spice rubs, cold-brew beverages and drinking... MORE

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