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Energetic Escape

Millennial parents opt for adult-worthy vacations with kid-friendly add-ons

Implications - In what can be seen as a response to the play-focused mandates of modern parenting, a decided number of Millennial parents are opting for adult-worthy vacations with kid-friendly add-ons. This progression suggests that even in a time marked by experimentation and freedom in regards to the scheduling of kids' time, many parents are looking to provide their children with clearly outlined activities in order to best encourage development.
Workshop Question - How can your brand continue to appeal to consumers as they age?
Trend Themes
1. Fitness-focused Family Vacations - With millennials placing a premium on wellness, this trend caters to active families looking to incorporate exercise into their family vacations.
2. Eco-adventure Activities for Families - This trend caters to families looking for immersive experiences in the great outdoors while being mindful of their impact on the environment.
3. Family-centric Playgrounds and Workshops - Indoor playgrounds and workshops like Sprouts Kids cater to millennial parents looking to create memorable experiences for both themselves and their children.
Industry Implications
1. Family/adventure Travel - Companies like Green Frog Adventures and Backroads offer specialized, active vacation packages for families.
2. Eco-tourism - Companies like Wilderness Waterpark and WeatherPort Yurts offer environmentally conscious experiences for families looking to immerse themselves in nature.
3. Family Entertainment - Indoor playgrounds and workshops like Sprouts Kids are part of a growing industry focused on providing unique and engaging experiences for families with young children.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
341,464 Total Clicks
Date Range:
Oct 15 — May 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Comfortable Glamping Yurts
Comfortable Glamping Yurts
WeatherPort Yurts are Perfect for Idyllic Outdoor Adventures
Go glamping in style with a WeatherPort Yurt. These yurts are modern takes on historical structures also known as Gers. WeatherPort Yurts are superior alternatives to log cabins or luxurious tents.... MORE
Eco Obstacle Courses
Eco Obstacle Courses
Wilderness Waterpark's Northern Lights Sky Ropes Course is Family-Friendly
Wilderness Waterpark is a family-friendly amusement park that is home to numerous attractions fit for all ages—its Northern Lights Sky Rope obstacle course is one of its most popular. While... MORE
Familial Adventure Travel Agencies
Familial Adventure Travel Agencies
Green Frog Adventures is Perfect Planning for Active Families
Green Frog Adventures is a Costa Rican tour company offering a wide variety of immersive activities for the whole family. With plenty of pre-planned family vacation packages available, Green Frog... MORE
Indoor Playground Workshops
Indoor Playground Workshops
Sprouts Kids Hosts Family-Friendly Fitness, Play and Dance Workshops
Sprouts Kids is a Toronto-based business that helps parents form a stronger bond with their kids. The large indoor playground is not only home to fun and active workshops for kids but also lets... MORE
Family Bike Tours
Family Bike Tours
This Company Offers Exciting Vacation Packages for Active Families
‘Backroads’ offers US and international bike tours for active families that are looking for a new way to travel. For many millennials, staying healthy and active is a top priority. As a... MORE
Festive Family Getaways
Festive Family Getaways
The Four Seasons Orlando Will Provide Families Holiday-Themed Experiences
The Four Seasons Orlando will provide families with a festive getaway this coming holiday season. The luxury resort is situated at Walt Disney World and has designed an experience that incorporates... MORE

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Charity-Focused Family Vacations
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