Millennial parents opt for adult-worthy vacations with kid-friendly add-ons
Implications - In what can be seen as a response to the play-focused mandates of modern parenting, a decided number of Millennial parents are opting for adult-worthy vacations with kid-friendly add-ons. This progression suggests that even in a time marked by experimentation and freedom in regards to the scheduling of kids' time, many parents are looking to provide their children with clearly outlined activities in order to best encourage development.
Workshop Question - How can your brand continue to appeal to consumers as they age?
Trend Themes
1. Fitness-focused Family Vacations - With millennials placing a premium on wellness, this trend caters to active families looking to incorporate exercise into their family vacations.
2. Eco-adventure Activities for Families - This trend caters to families looking for immersive experiences in the great outdoors while being mindful of their impact on the environment.
3. Family-centric Playgrounds and Workshops - Indoor playgrounds and workshops like Sprouts Kids cater to millennial parents looking to create memorable experiences for both themselves and their children.
Industry Implications
1. Family/adventure Travel - Companies like Green Frog Adventures and Backroads offer specialized, active vacation packages for families.
2. Eco-tourism - Companies like Wilderness Waterpark and WeatherPort Yurts offer environmentally conscious experiences for families looking to immerse themselves in nature.
3. Family Entertainment - Indoor playgrounds and workshops like Sprouts Kids are part of a growing industry focused on providing unique and engaging experiences for families with young children.
6 Featured, 48 Examples:
341,464 Total Clicks
Date Range:
Oct 15 — May 16
Trending:
Average
Consumer Insight Topics:
