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Ethical Protein

Health-conscious meat lovers are drawn to ethically sourced protein products

Implications - Health-conscious consumers are seeking out organic meat and ethically sourced protein products. This shift in consumer preference suggests that specialty diets are not just the result of a concern for health, but also of a desire to contribute to causes such as the fair treatment of animals, even on a small scale. This is especially relevant to Millennials who are often viewed as the most charitable generation to date.
Workshop Question - How does consumers access to knowledge and desire for brands to be more socially-conscious impact the way your company sources materials for products?
Trend Themes
1. Ethical Sourcing - Consumer preference for organic products from ethically sourced farms presents an opportunity for businesses to differentiate themselves by championing animal welfare and sustainable farming practices.
2. Specialty Diets - The rising popularity of specialty diets, including Paleo and keto, creates a niche market for restaurants and food producers to offer healthy and natural alternatives to traditional processed foods.
3. Clean Label - Consumers are increasingly seeking out products with clean labels, indicating a lack of artificial preservatives, additives or chemicals, in their quest for natural and wholesome foods.
Industry Implications
1. Sustainable Agriculture - The trend towards ethically sourced and organic products highlights a need for sustainable agriculture systems which can prioritize proper animal treatment and reduce the impact of factory farming practices.
2. Specialty Food - As the popularity of specialty diets such as Paleo and keto continues to grow, the demand for food producers to offer healthy and natural alternatives will increase, presenting a lucrative opportunity for the food industry.
3. Food Retail - The demand for clean label products and ethically sourced meat presents opportunities for stores and retailers to capitalize on the growing consumer interest in natural and wholesome foods.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
437,784 Total Clicks
Date Range:
Jun 15 — Nov 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Contemporary Butcher Shops
Contemporary Butcher Shops
'The Meat Hook' Sells Ethically Sourced Meat and Fresh Produce
‘The Meat Hook’ is a whole animal butcher shop that provides a better way to purchase meat products. These days, many consumers are concerned about where their meat is coming from. This... MORE
Prairie Pork Products
Prairie Pork Products
Tyson Foods' New Pork Brand Comprises Antibiotic-Free Meat
Open Prairie Natural Pork is a new brand of pork products, falling under the umbrella of Tyson Foods, that focuses on meat obtained from pigs raised without the use of any hormones or antibiotics.... MORE
Carnivore Subscription Boxes
Carnivore Subscription Boxes
ButcherBox Delivers Grass-Fed Beef Directly to Consumers
‘ButcherBox’ is a unique subscription service that delivers grass-fed beef directly to consumers. Although meat is widely available at supermarkets and health food stores, it can be... MORE
Paleo Diet Pizzerias
Paleo Diet Pizzerias
PaleoPizza's Meat and Veggie Pies Feature No Added Preservatives
PaleoPizza is a diet-focused pizzeria that carries an organic and healthy product range. Inspired by the popular Paleo diet—a nutrition plan inspired by prehistoric man—this pizza shop re-... MORE
Ethically Sourced Protein Powders
Ethically Sourced Protein Powders
Source Organic's Grass-Fed Whey Protein Promotes Family Farms
Source Organic’s grass-fed whey protein range is locally sourced from New Jersey farmers, with sale proceeds going towards helping small and family-owned businesses. This US-made product range... MORE
Artisanal Cured Meat Snacks
Artisanal Cured Meat Snacks
The Piller's Fine Foods Salami Chips and Whips are High-Quality
The Piller’s Fine Foods Salami Chips and Whips come as a satisfying snack option that are positioned as a treat to be enjoyed solo or with others. The snacks are shelf-stable, which means they... MORE
Uncured Sugar-Free Bacon
Uncured Sugar-Free Bacon
The Applegate Naturals No Sugar Bacon is Paleo-Friendly
The Applegate Naturals No Sugar Bacon comes as a new product that is made without the use of added ingredients to keep it as simple and delicious as possible. The bacon is made from meat that doesn&#... MORE

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