Youth culture takes a stand against conventional stereotypes
Implications - With access to an entire world of education at their fingertips, Millennials and Gen Z are becoming increasingly educated on causes that matter to them. Not afraid to show support for what they believe in, they respect brands that allow them to unabashedly express their opinions in a way that is tangible, such as through fashion. This speaks, not only to the individuality of the youth generation, but to their desire to act as advocates -- as opposed to simple supporters -- of a cause.
Workshop Question - How could your brand enable consumers to advocate for the causes they care about?
Trend Themes
1. Youth Advocacy - Millennials and Gen Z are advocates for the issues that matter to them, putting importance on brands that allow them to express their opinions in a tangible way through fashion.
2. Gender Inclusivity - Brands are becoming more aware of gender classifications in clothing and advertising, offering products that can be worn by all individuals.
3. Activism & Empowerment - Teen activism and empowerment have become increasingly important topics, with influential figures advocating human rights and promoting self-expression.
Industry Implications
1. Fashion & Apparel - Fashion companies can create lines that are inclusive to all genders, providing a wider range of options for consumers and promoting diversity and expression.
2. Advertising & Marketing - Brands that showcase advocacy and empowerment in their advertising and marketing campaigns are more likely to resonate with younger generations, creating a strong emotional connection to the product or service.
3. Publishing & Media - Publications that highlight young activists and their causes help to promote important issues and create a sense of community among empowered individuals.
6 Featured, 50 Examples:
1,369,489 Total Clicks
Date Range:
Jul 15 — May 16
Trending:
Hot
Consumer Insight Topics:
