Consumers embrace everything bagel as a dedicated flavor
Implications - A classic spice blend favored for its versatility, the familiar complexity of the flavor profile of the seasoning on an everything bagel has emerged as a dedicated flavor in and of itself. This progression highlights the pursuit of adventure through food as an expression of self and the interest in easily accessible means to enhancing traditional dishes.
Workshop Question - What's a beloved but niche flavor your brand could put the spotlight on?
Trend Themes
1. Diversified Condiments as a Result of the Popularity of Everything Bagel Seasoning - The popularity of the Everything Bagel seasoning has led to the creation of condiment blends such as the Empire Mayonnaise Co. Everything Bagel spread and Deli Dirt everything bagel mustard.
2. Food Hybrids That Deliver New and Complex Flavors - The Everything Doughnut, a cross between a glazed doughnut and an Everything Bagel, demonstrates the demand for hybrid food products that deliver new and complex flavors.
3. Consumer Interest in Experimenting with Premium Exotic Seasonings at Home - The gourmet olive oil set from NYC-based Sohha featuring a Za'atar & Sumac infusion and an Everything Bagel topping blend is an example of consumer interest in experimenting with premium exotic seasonings at home.
Industry Implications
1. Food and Beverage - The increasing popularity of Everything Bagel seasoning is impacting the food and beverage industry by inspiring new product lines such as gourmet olive oil sets, cheddar cheese and mayonnaise.
2. Hospitality - The Everything Doughnut is an example of how hybrid food products can be used in the hospitality industry to deliver new and complex flavors to customers.
3. Consumer Products - The popularity of Everything Bagel seasoning has led to the creation of diversified condiments such as artisanal blends like Deli Dirt everything bagel mustard to go hand in hand with consumer products.
