A Mock Breastfeeding Ad Campaign Aims to Reduce Societal Stigma
Alyson Wyers — May 10, 2014 — Marketing
References: behance.net & refinery29
Despite existing legislation in all 50 states that allows breastfeeding in public or prohibits nursing mothers from being arrested for indecent exposure, this breastfeeding ad campaign is still necessary to change the mindset of the general public. In many places, breastfeeding in public is still considered controversial, which means moms who nurse in restaurants or on public transportation are often harassed or discriminated against.
A mock breastfeeding ad campaign developed by students at the University of North Texas called 'When Nature Calls' illuminates this issue with snarky, restaurant specific copy. Many breastfeeding moms feel forced to feed their babies in secluded spaces like public bathrooms, which is why each of the three images features a woman and her child in a washroom stall.
A mock breastfeeding ad campaign developed by students at the University of North Texas called 'When Nature Calls' illuminates this issue with snarky, restaurant specific copy. Many breastfeeding moms feel forced to feed their babies in secluded spaces like public bathrooms, which is why each of the three images features a woman and her child in a washroom stall.
Trend Themes
1. Breastfeeding Normalization - Opportunity for businesses to create campaigns and initiatives that promote breastfeeding as a natural and acceptable practice in public.
2. Public Breastfeeding Support - Opportunity for industries to develop products and services that cater to the needs of breastfeeding mothers in public spaces.
3. Awareness and Education - Opportunity for organizations to raise awareness and educate the general public about the benefits and importance of breastfeeding in public.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity for companies to create inclusive and empowering advertising campaigns that celebrate breastfeeding in public.
2. Hospitality and Food Services - Disruptive innovation opportunity for restaurants and food establishments to create breastfeeding-friendly environments and services.
3. Healthcare and Well-being - Disruptive innovation opportunity for healthcare organizations to provide support and resources to breastfeeding mothers in public spaces.
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