Millennial travel is increasing, and brands accommodate by honing in on needs
Implications - Despite the fact that Millennials are more in debt than any other generation, they travel more frequently. One of the driving factors is this group's dedication to the bucket list. As a response, brands are releasing once-in-a-lifetime travel options complete with Millennial-specific final touches, such as selfie tours. This speaks to the ongoing prioritization of experience over responsibility for the Millennial group.
Workshop Question - How could you cater to the growing desire among consumers for once-in-a-lifetime experiences?
Trend Themes
1. Millennial Bucketlisting - Travel brands are fulfilling Millennial's 'bucket list' dreams with once-in-a-lifetime tours and activities.
2. Adventure and Wellness Travel - Travel packages now offer adventure experiences with a focus on sustainability, youth empowerment, and wellness retreats.
3. Interactive Travel Experiences - Travel platforms are offering unique and unconventional activities like sunset safaris, mixology experiences, outdoor treehouses, and surf retreats.
Industry Implications
1. Travel and Hospitality - Businesses can focus on renewing their travel packages to offer experience-rich opportunities that align with trendy wanderlust.
2. Luxury and Premium Brands - High-end brands can partner with luxury hotels and resorts to offer premium travel experiences, giving customers a memorable and sophisticated plan.
3. Technology and Transportation - Develop innovative platforms that facilitate personalized and confidential interactive travel experiences, such as booking, sightseeing, and adventure activities easily and quickly for customers.
7 Featured, 61 Examples:
504,352 Total Clicks
Date Range:
Sep 14 — May 16
Trending:
Warm
Consumer Insight Topics:
