This Online Retailer is Changing the Way Consumers Buy Flowers
Katherine Pendrill — July 31, 2015 — Business
References: facebook & industry.shortyawards
Farmgirl Flowers is an online retailer that is working to change the way consumers buy flowers in the San Francisco area. Traditionally, most consumers have turned to brick-and-motor retail outlets in order to choose their floral arrangements. Famgirl Flowers has taken the flower buying experience online by using social media to understand customer needs and preferences.
Unlike most floral retailers, Farmgirl Flowers does not have a physical storefront. Instead the company leverages the power of Facebook and Instagram to build its customer base. The company interacts with customers via these social media channels to poll seasonal preferences and design custom arrangements. The company thus builds customer relationships virtually, rather than in-store.
Famgirl Flowers is ultimately changing the experience of buying flowers by taking it out of the store. Now consumers have the ease of using social media to interact with brands and customize their shopping experience.
Unlike most floral retailers, Farmgirl Flowers does not have a physical storefront. Instead the company leverages the power of Facebook and Instagram to build its customer base. The company interacts with customers via these social media channels to poll seasonal preferences and design custom arrangements. The company thus builds customer relationships virtually, rather than in-store.
Famgirl Flowers is ultimately changing the experience of buying flowers by taking it out of the store. Now consumers have the ease of using social media to interact with brands and customize their shopping experience.
Trend Themes
1. Online Flower Buying - The trend of online flower buying is disrupting the traditional brick-and-mortar retail outlets and giving consumers the convenience of shopping for flowers from home.
2. Social Media Engagement - The trend of leveraging social media platforms like Facebook and Instagram for customer engagement is revolutionizing the way floral retailers interact with their customers and build relationships virtually.
3. Customized Floral Arrangements - The trend of designing and delivering custom floral arrangements based on customer preferences, gathered through social media interactions, is providing consumers with personalized and unique shopping experiences.
Industry Implications
1. E-commerce - The e-commerce industry has the opportunity to explore and capitalize on the growing trend of online flower buying, by establishing user-friendly platforms and efficient delivery systems.
2. Social Media Marketing - The social media marketing industry can tap into the trend of social media engagement in the floral retail space, by providing innovative strategies and tools for brands to effectively connect with their customers.
3. Floral Retail - The floral retail industry can embrace the trend of customized floral arrangements to differentiate their offerings, attract more customers, and enhance customer satisfaction.
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