Hopi Hari's Ads Make Use of Angela Hendricks' Mother-Daughter Art
Laura McQuarrie — August 28, 2014 — Marketing
References: hopihari.br & coloribus
Last year, the mother-daughter art by Angela Hendricks and her four-year-old daughter set the Internet on fire, since the surreal series blended imaginative childlike whimsy with the talents of the professional illustrator.
Now, this ad series for the Hopi Hari amusement park in Brazil makes use of the mother-daughter series, reiterating how much fun parent and child can have together by spending a day together at the park. The drawings are perfect at achieving that mix of realism and fantasy, which expresses fun for both kids and adults who are really just big kids at heart. Not much has been changed from the original drawings, but the vivid ads do note that mothers can enter the park free on Mother's Day, which makes it a great place for thrill-seeking moms and kids to visit.
Now, this ad series for the Hopi Hari amusement park in Brazil makes use of the mother-daughter series, reiterating how much fun parent and child can have together by spending a day together at the park. The drawings are perfect at achieving that mix of realism and fantasy, which expresses fun for both kids and adults who are really just big kids at heart. Not much has been changed from the original drawings, but the vivid ads do note that mothers can enter the park free on Mother's Day, which makes it a great place for thrill-seeking moms and kids to visit.
Trend Themes
1. Mother-daughter Art - Disruptive innovation opportunity: Explore collaborations between professional artists and children to create unique and imaginative artwork that resonates with both kids and adults.
2. Blending Realism and Fantasy - Disruptive innovation opportunity: Create advertising campaigns that incorporate a mix of realism and fantasy to appeal to both children and adults, tapping into the childlike sense of wonder in grown-ups.
3. Promoting Family Fun - Disruptive innovation opportunity: Develop marketing strategies that emphasize parent-child bonding experiences and promote family-oriented amusement parks and attractions.
Industry Implications
1. Art and Illustration - Disruptive innovation opportunity: Foster collaborations between professional artists and children in the art and illustration industry to create unique and engaging artwork that appeals to a broad audience.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore new approaches to advertising by incorporating a blend of realism and fantasy to captivate both children and adults.
3. Amusement Parks and Entertainment - Disruptive innovation opportunity: Improve and promote family-focused experiences and attractions in the amusement park and entertainment industry to cater to the needs of both parents and children.
2.3
Score
Popularity
Activity
Freshness
