Fomo Uses Social Proof to Increase Customer Conversions
Alyson Wyers — August 19, 2016 — Business
Described as "the online equivalent of a busy store," this startup leverages the concept of social proof to help others drive business. Fomo -- a business clearly inspired by the slang term that stands for 'fear of missing out' -- uses the behavior of others to inspire action, create a sense of urgency and build confidence in consumers.
Fomo took the popular sales technique and created a product based on this idea, which can be built into websites. This conversions-increasing tool showcases social proof as real-time customer interactions on websites and apps. This involves displaying activities such as purchases, newsletter signups, visits and more. Essentially, Fomo can show just about any action in a customizable notification.
Fomo took the popular sales technique and created a product based on this idea, which can be built into websites. This conversions-increasing tool showcases social proof as real-time customer interactions on websites and apps. This involves displaying activities such as purchases, newsletter signups, visits and more. Essentially, Fomo can show just about any action in a customizable notification.
Trend Themes
1. Social Proof Marketing - Utilizing social proof to drive customer conversions and create a sense of urgency.
2. Real-time Customer Interactions - Displaying customer activities in real-time to build confidence and inspire action.
3. Customizable Notifications - Creating personalized and customizable notifications to showcase various actions.
Industry Implications
1. E-commerce - Implementing social proof marketing strategies to boost online sales.
2. Marketing Technology - Developing tools and platforms that enable real-time customer interactions.
3. User Experience Design - Designing customizable notification systems to enhance user engagement and conversion rates.
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