Consumers seek natural, edible options for an energetic boost
Implications - While caffeine is a typical option for busy consumers to gain energy, alternative, edible products cater to those looking for an all-natural boost. This is a response to the conundrum many consumers have fallen victim to: a fast-paced lifestyle that demands convenience, versus a shift in priorities toward health and wellness.
Workshop Question - What are two opposing needs of your customer base, and how can your product or service consolidate them?
Trend Themes
1. Natural Energy Boosters - Alternative, edible products cater to those looking for an all-natural boost, creating opportunities for companies to develop and market innovative products with natural ingredients.
2. Customizable Snacks - The ability to create personalized snack options catering to individual preferences offers a marketing opportunity for companies to create unique products and customer experiences.
3. Convenient Food Supplements - The increasing demand for food supplements in compact and portable formats offers an opportunity for companies to develop on-the-go food supplements for people who engage in high-energy activities.
Industry Implications
1. Food and Beverages - An industry that can leverage natural ingredients and develop new products that cater to the health and wellness trend.
2. Fitness - An industry that can capitalize on the demand for portable and compact food supplements designed to fuel the energy demands of high-energy activities and sports enthusiasts.
3. Personalized Marketing - An industry that can use customization to create unique customer experiences, build brand loyalty and stand out from competitors.
