Similac's Commercial Reveals the Realities of Competitive Parenting
Laura McQuarrie — January 29, 2015 — Lifestyle
This hilarious Similac commercial is being touted as one of the most "honest" parenting ads out there. Rather than taking an approach that's simple and heartwarming from the start, as you might expect from the claims about authentic representations of being a parent, the ad is dramatized, dividing up moms and dads into different clans based on their preferred parenting styles.
The Similac ad separates the working moms from the stroller moms, among other groups with totally different beliefs when it comes to raising a child. After a brawl begins to break out and an stroller starts racing down a hill, all of the moms band together to save the child. At the end of the ad, the many different mommy clans are brought together by what Similac calls "the Sisterhood of Motherhood."
The Similac ad separates the working moms from the stroller moms, among other groups with totally different beliefs when it comes to raising a child. After a brawl begins to break out and an stroller starts racing down a hill, all of the moms band together to save the child. At the end of the ad, the many different mommy clans are brought together by what Similac calls "the Sisterhood of Motherhood."
Trend Themes
1. Authentic Parenting Representations - Creating advertisements that provide an honest and humorous portrayal of the challenges and diversity in parenting styles.
2. Clan-based Parenting Groups - Exploring marketing campaigns that cater to different segments of parents based on their preferred parenting styles.
3. Parenting Unity - Promoting the idea of unity and support among different parenting groups to appeal to a wider audience.
Industry Implications
1. Baby Care Products - Developing innovative products that cater to the specific needs and preferences of different parenting styles and groups.
2. Advertising and Marketing - Offering creative ideas and strategies to make parenting advertisements more relatable, entertaining, and meaningful.
3. Parenting Communities - Building online platforms and communities that bring together parents from different parenting styles, fostering a sense of unity and support.
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