Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
Janelle Savel — April 3, 2014 — Marketing
This catchy Big Lots grocery store commercial features choreographed moms shopping for Hostess snack products.
Chicago agency O'Keefe Reinhard & Paul have released two new ads to celebrate the deal between Hostess and Big Lots; Big Lots is set to become the "Official Hostess Thrift Outlet," and will be selling Twinkies, CupCakes, Zingers, Fruit Pies and other snack cakes for up to 40 percent off. This make its products more available to consumers at a reasonable price.
These quirky ads are impressionable and will create publicity among social media platforms. By creating such a funny ad, people will feel inclined to share it with their friends and family for a laugh. The jingle is catchy and easy to remember, which will create brand recognition for consumers when looking for Hostess products.
Chicago agency O'Keefe Reinhard & Paul have released two new ads to celebrate the deal between Hostess and Big Lots; Big Lots is set to become the "Official Hostess Thrift Outlet," and will be selling Twinkies, CupCakes, Zingers, Fruit Pies and other snack cakes for up to 40 percent off. This make its products more available to consumers at a reasonable price.
These quirky ads are impressionable and will create publicity among social media platforms. By creating such a funny ad, people will feel inclined to share it with their friends and family for a laugh. The jingle is catchy and easy to remember, which will create brand recognition for consumers when looking for Hostess products.
Trend Themes
1. Mom Choreography Commercials - Creating entertaining commercials featuring choreographed moms is a trend that can increase brand recognition and create social media publicity.
2. Discounted Snack Products - Offering snack products at a discounted price is a trend that can make products more available to consumers while still being profitable for the company.
3. Humorous Ad Campaigns - Using humor in advertising is a trend that can create impressionable and shareable ads, creating publicity among social media platforms.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods industries can take advantage of discounted prices for their snack products to make them accessible to a larger market.
2. Advertising - Advertising industries can incorporate humor and choreography in their campaigns to create shareable and impressionable ads that would lead to social media publicity.
3. Retail - Retail industries can increase their sales by bringing in discounted snack products and promoting them using catchy and funny ads.
3.1
Score
Popularity
Activity
Freshness
