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Crowdsourced Gifting

Gifting becomes more communal through collaborative, crowdsourced apps

Implications - Adding another level of engagement to the gifting process, branded apps are turning to crowdsourcing and crowdfunding techniques to turn the process into a more collaborative activity. Providing a platform where large groups can easily contribute funds, designate gifts and offer input, these apps speak to a desire to not only make social activities like gifting more convenient, but also for day-to-day processes that are more communal in nature.
Workshop Question - How could you leverage crowdsourcing as an aspect of your brand's product or service?
Trend Themes
1. Crowdfunding - Crowdfunding techniques have made gifting more collaborative with branded apps providing a platform where large groups can easily contribute funds, designate gifts and offer input.
2. Digital Gift Cards - Gifting convenience and efficiency is being provided by digital gift cards that eliminate the need for physical gift cards reducing plastic waste.
3. Group Gifting - Group gifting apps are providing a perfect solution for situations in which multiple users are trying to raise funds for large or expensive gift items.
Industry Implications
1. Social Media - Social media companies can tap into this trend by creating more social and collaborative platforms that leverage crowdsourcing techniques for gifting.
2. E-commerce - E-commerce companies benefit from digital gift cards popularity by offering them across various products and services, making it easier for consumers to purchase gifts on the go.
3. Fintech - Fintech companies can leverage crowdfunding techniques for group gifting apps to create more efficient payment options for the complex process of collecting contributions, purchasing the gift and coordinating shipping
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 18 Examples:
23,760 Total Clicks
Date Range:
Aug 15 — May 16
Trending:
Untested
Consumer Insight Topics:

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