The FP Selfie Edition Features Real-Life Customers
Vasiliki Marapas — September 6, 2014 — Marketing
References: freepeople & honestlywtf
For its FP Selfie Edition, the Free People September catalog features a group of loyal customers, devoted bloggers and admiring models wearing the Fall collection. Each image has been inspired by the selfie snapshots that are all the rage on Instagram.
The collection is full of the brand's signature knits, wide brim hats, versatile jackets, tribal-print bags and long, flowy dresses -- basically everything you need to be a modern-day bohemian princess in New York City.
The brand is also offering an exciting opportunity for fans to get in on the action. Between September 8th to the 15th, you can upload your own selfie snapshot to Instagram, complete with the hashtag #FPSelfieEdition, for a chance to win an entire wardrobe from Free People.
The collection is full of the brand's signature knits, wide brim hats, versatile jackets, tribal-print bags and long, flowy dresses -- basically everything you need to be a modern-day bohemian princess in New York City.
The brand is also offering an exciting opportunity for fans to get in on the action. Between September 8th to the 15th, you can upload your own selfie snapshot to Instagram, complete with the hashtag #FPSelfieEdition, for a chance to win an entire wardrobe from Free People.
Trend Themes
1. User-generated Content - Creating opportunities for customers to contribute their own content can build brand loyalty and engagement.
2. Influencer Marketing - Partnering with bloggers and influencers can help extend the brand's reach and attract new customers.
3. Social Media Contests - Running contests on platforms like Instagram can generate buzz and incentivize user participation.
Industry Implications
1. Fashion - Fashion brands can leverage user-generated content and influencer partnerships to showcase their products and engage with their audience.
2. Marketing - Marketing agencies can assist brands in creating effective social media campaigns and running engaging contests to drive brand awareness and customer participation.
3. Retail - Retailers can use user-generated content and social media contests to promote their products, attract new customers, and encourage brand loyalty.
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