Consumers turn to apps to give gifts to those in need
Implications - Offering a more streamlined way to give back, brands are turning to platforms that allow consumers to gift items and donate goods to those in need. Redefining how “acts of kindness” are experienced, these apps allow consumers to gift everything from food and beverages to charitable donations. These apps speak to a growing desire for not only more efficient methods of philanthropy, but also a need for more curated and customized forms of social good.
Workshop Question - Consumers have an innate desire to promote social causes; how can you help streamline that process?
Trend Themes
1. Streamlined Philanthropy - New apps are simplifying the donation process, making philanthropy more efficient and curated.
2. Charitable Gifting - Donation apps are offering unique gift ideas and a tax-deductible receipt to both the sender and recipient.
3. Socially Conscious Giving - Coffee and meal-sharing donation apps encourage small gestures and meaningful connections in the community.
Industry Implications
1. Mobile App Development - As more people seek convenient ways to give back, there is a growing need for efficient and user-friendly donation apps.
2. Social Networking - Coffee-sharing and meal donation apps are creating social networks that connect users through small acts of kindness and generosity.
3. Charitable Organizations - These new donation apps offer opportunities for charities to reach a larger audience and engage with new donors.
4 Featured, 29 Examples:
66,312 Total Clicks
Date Range:
Nov 15 — May 16
Trending:
Mild
Consumer Insight Topics:
