The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
Rebecca Byers — July 7, 2015 — Business
References: la.racked
This beauty brand pop-up shop in Venice Beach is a stunning example of how temporary retail can help to establish a brand's lifestyle identity. A shop that feels like home, the Cabin West pop-up gives you multiple reasons to visit thanks to a hair salon, curated bookshop and home goods displays.
With the salon helmed by by infamous stylist Kristen Shaw, the beauty brand pop-up will offer designer haircuts at a steep cost. Open for one week only, however, this may be your best chance to get a haircut as well-executed as any of your red carpet-frequenting favorites.
Unique events hosted at the Cabin West pop-up will include a Bill Murray movie night and a letter-writing workshop, two activities that may not seem related to luxurious hair care products but serve as an important indicator of the brand's relevancy.
With the salon helmed by by infamous stylist Kristen Shaw, the beauty brand pop-up will offer designer haircuts at a steep cost. Open for one week only, however, this may be your best chance to get a haircut as well-executed as any of your red carpet-frequenting favorites.
Unique events hosted at the Cabin West pop-up will include a Bill Murray movie night and a letter-writing workshop, two activities that may not seem related to luxurious hair care products but serve as an important indicator of the brand's relevancy.
Trend Themes
1. Temporary Retail - The rise of beauty brand pop-up shops showcasing a brand's lifestyle identity.
2. Curated Experiences - Pop-up shops offering unique events and workshops to engage customers.
3. High-end Salon Services - Beauty brand pop-ups providing top-notch hairstyling services from renowned stylists.
Industry Implications
1. Beauty and Personal Care - The beauty industry can leverage pop-up shops to create immersive brand experiences and drive sales.
2. Retail - Retailers can explore the concept of pop-up shops to increase foot traffic and enhance customer engagement.
3. Hospitality and Events - The hospitality industry can collaborate with beauty brands to host unique events and workshops in pop-up spaces.
5.2
Score
Popularity
Activity
Freshness
