Brands offer cost-free menu items to intrigue and delight consumers
Implications - In an attempt to draw in new consumers, food and beverage companies offer flavorful giveaways as a means to reach a broader audience. By providing consumers with cost-free snacks and drinks, brands are able to showcase their products and build a more diverse following. This creates a more authentic, humanized brand perception, which is especially relevant to consumers in the social media age.
Workshop Question - If you were to launch a promotion with product giveaways, which products would you offer to draw in consumers?
Trend Themes
1. Freebies and Giveaways - Brands offer free products to customers in order to broaden their audience and humanize their brand; health conscious consumers and millennials appreciate free nutritious options.
2. Celebration Promotions - Special promotions linked to occasions make customers feel included in the celebration, fostering strong customer relationships and generating free press.
3. Food Pairing Promotions - Promotions linking popular foods such as coffee and donuts, or grilled cheese and ice cream, encourage customers to purchase complementary or unexpected combinations and help brands stand out.
Industry Implications
1. Food and Beverage - Free food and drink giveaways are a new marketing incentive to attract customers and promote a brand's unique offerings.
2. Healthcare - Companies such as Cinnabon and Wienerschnitzel have offered promotions that are targeted at healthcare professionals, both fostering brand loyalty with an important audience segment and recognizing the importance of their work.
3. Event Management - Special occasions such as National Grilled Cheese Sandwich Day and National Nurses Week are being recognized by companies across industries, allowing for opportunities to showcase unique services and offerings, and generate free press and social media buzz.
6 Featured, 40 Examples:
153,416 Total Clicks
Date Range:
Oct 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:
