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Fare Freebie

Brands offer cost-free menu items to intrigue and delight consumers

Implications - In an attempt to draw in new consumers, food and beverage companies offer flavorful giveaways as a means to reach a broader audience. By providing consumers with cost-free snacks and drinks, brands are able to showcase their products and build a more diverse following. This creates a more authentic, humanized brand perception, which is especially relevant to consumers in the social media age.
Workshop Question - If you were to launch a promotion with product giveaways, which products would you offer to draw in consumers?
Trend Themes
1. Freebies and Giveaways - Brands offer free products to customers in order to broaden their audience and humanize their brand; health conscious consumers and millennials appreciate free nutritious options.
2. Celebration Promotions - Special promotions linked to occasions make customers feel included in the celebration, fostering strong customer relationships and generating free press.
3. Food Pairing Promotions - Promotions linking popular foods such as coffee and donuts, or grilled cheese and ice cream, encourage customers to purchase complementary or unexpected combinations and help brands stand out.
Industry Implications
1. Food and Beverage - Free food and drink giveaways are a new marketing incentive to attract customers and promote a brand's unique offerings.
2. Healthcare - Companies such as Cinnabon and Wienerschnitzel have offered promotions that are targeted at healthcare professionals, both fostering brand loyalty with an important audience segment and recognizing the importance of their work.
3. Event Management - Special occasions such as National Grilled Cheese Sandwich Day and National Nurses Week are being recognized by companies across industries, allowing for opportunities to showcase unique services and offerings, and generate free press and social media buzz.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 40 Examples:
152,877 Total Clicks
Date Range:
Oct 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Coffee Pairing Promotions
Coffee Pairing Promotions
Krispy Kreme is Celebrating National Coffee Day 2016 with Free Food
In honor of National Coffee Day 2016, Krispy Kreme is launching a special giveaway. Not only will customers receive their morning cup of joe on the house, but they will also receive a free donut for... MORE
Tasty Mother's Day Giveaways
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
In honor of Mother’s Day, Wienerschnitzel is running a promotion that rewards moms with a free meal. While many restaurants are offering special discounts on Mother’s Day, this fast food... MORE
Food Truck Pumpkin Giveaways
Food Truck Pumpkin Giveaways
This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars
This clever marketing tactic for the Quest Nutrition company is using a healthy food truck pop-up event to distribute free ‘Pumpkin Pie Quest Bars.’ This seasonally delightful stunt is... MORE
Appreciative Cinnamon Bun Giveaways
Appreciative Cinnamon Bun Giveaways
This Cinnabon Promotion Celebrates National Nurses Week
In honor of National Nurses Week, Cinnabon is giving away free treats to those who work in the healthcare industry. Nursing is a stressful occupation, meaning those who are employed in the... MORE
Unlimited Ice Cream Giveaways
Unlimited Ice Cream Giveaways
This Chain is Giving Away Free Scoops of Its Most Popular Flavors
On April 12th, Ben & Jerry’s will be giving away free scoops of ice cream as part of its annual Free Cone Day promotion. With temperatures slowly rising, this promotion offers the perfect... MORE
Celebratory Grilled Cheese Giveaways
Celebratory Grilled Cheese Giveaways
This Event Marks National Grilled Cheese Sandwich Day
On April 12th, popular Nashville food truck ‘The Grilled Cheeserie’ will be hosting an event that honors National Grilled Cheese Sandwich Day. Not only will fans be able to get their... MORE

Related Examples

Costumed Donut Promotions
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Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
Celebratory Donut Giveaways
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The New Krispy Kreme Promotion Celebrates National Donut Day 2016
Month-Long Sandwich Giveaways
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Superhero-Themed Donut Promotions
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Loyalty Program Giveaways
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April Fools Doughnut Giveaways
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Basketball Season Pizza Promotions
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Complimentary Ice Cream Promotions
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Valentine's Day Drink Promotions
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play_circle_filledPromotional Burger Giveaways
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Celebratory Chinese Food Promotions
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play_circle_filledCelebratory Cheese Promotions
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The New Whole Foods Promotion Celebrates National Cheese Lover's Day
Donut Reward Apps
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The Krispy Kreme Rewards App Rewards You For Downing Donuts
Autumnal Grilled Cheese Sandwiches
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This Sandwich is Stuffed with Roasted Sweet Potato Rounds
Seasonal Grilled Cheese Sandwiches
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This Savory Sandwich Contains Granny Smith Apples
Baseball Breakfast Promotions
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The 'Steal a Base, Steal a Breakfast' Promotion Includes a Free Meal
Appreciative Oatmeal Campaigns
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This Company is Celebrating National Oatmeal Day in a Big Way
Pumpkin Grilled Cheeses
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Celebratory Coffee Giveaways
Celebratory Coffee Giveaways
Krispy Kreme is Handing Out Free Goodies for National Coffee Day
play_circle_filledInclusive Soda Giveaways
Inclusive Soda Giveaways
Coca-Cola Brought its 'Share a Coke' Campaign to Remote Native Areas
Grilled Cheese Subscriptions
Grilled Cheese Subscriptions
Cheese Posties Sends Grilled Cheese Ingredients Directly to Your Door
Pirate-Inspired Donuts
Pirate-Inspired Donuts
This Campaign Celebrates International Talk Like a Pirate Day
Lyrical Toast Giveaways
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Complimentary Breakfast Promotions
Complimentary Breakfast Promotions
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Roving Community Kitchens
Roving Community Kitchens
This Food Truck Provides Meals for Those Suffering from Food Insecurity
Deep-Fried Cheese Sandwiches
Deep-Fried Cheese Sandwiches
These Super Tasty 'Cheese Frenchees' are a Nebraskan Specialty
Photo Payment Food Trucks
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Google Photos Food Truck Challenge Lets You Pay for Food with a Picture
Asian Grilled Cheese Hybrids
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This Recipe is for a Grilled Cheese Sandwich with Ramen and Kimchi
Dunkable Cheese Sandwiches
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These Sandwich Rolls are Perfect for Dipping in a Bowl of Tomato Soup
Bacon-Wrapped Sandwiches
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Solar-Powered Food Trucks
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New York City Has Just Unveiled Its New Line of Sustainable Food Carts
Heroic Donut Deals
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Food Truck-inspired Restaurants
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Mobile Bus Markets
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Festive Pirate Donuts
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This Novelty Krispy Kreme Donut Celebrates Talk Like a Pirate Day
Chalkboard Confectionery Branding
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Ice Cream Trucks Become Sophisticated and Chic with Batch
Scannable Product Deliveries
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Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility