Influencers infiltrate the travel and tourism space
Implications - Social media influencers are a recognized source of expert information in various industries, with the travel and tourism space as the next frontier. Specifically targeted to younger Millennials -- who statistically use travel advisors more than any other adult-aged group -- these Prosumers serve as experts whose credibility is boosted by authenticity.
Workshop Question - Where can peer review be incorporated into your strategy to enhance authentic engagement?
Trend Themes
1. Influencer Tourism - Social media influencers are recognized as a legitimate source of travel advice, boosting credibility through authenticity.
2. Peer-to-peer Tourism Platforms - Peer-to-peer tourism platforms, such as Lopeca, disrupt traditional travel models by matching users with remote tour guides.
3. Geotagging and Location-based Storytelling - Krumb's location-based storytelling app has disruptive consequences to an industry where users can leave messages or stories when visiting locations.
Industry Implications
1. Travel and Tourism - Social media influencer's boost credibility and present a good marketing avenue in the travel industry.
2. Mobile App Development - New mobile applications such as Storie and Lopeca are emerging to disrupt traditional mobile applications.
3. Marketing and Advertising - New marketing opportunities are being created in geotagging and location-based storytelling thanks to Krumb's disruption.
6 Featured, 53 Examples:
130,644 Total Clicks
Date Range:
Mar 15 — May 16
Trending:
Mild
Consumer Insight Topics:
