The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
Jana Pijak — July 31, 2015 — Business
References: eventmagazine
The Topshop Playland pop-up shop was unveiled at the retailer's London flagship location this past May. Featuring a Twitter-powered crane, the whimsical display doubled as a vending machine and featured familiar arcade game characters including Zoltar and Ms Pac Man.
Interacting with the installation, visitors were able to control Topshop Playland's crane via the Twitter app on their mobile device. This resulted in chances to win prizes that were essentially payed for with a tweet.
"We have been working with Topshop to offer new and innovative ways to integrate social technologies into experiences" said CreateLondon.co.uk director Tom Scott of his company's joint venture with the retail giant. Overall, this pop-up builds a stronger connection between Topshop and a millennial demographic that is motivated by social media.
Interacting with the installation, visitors were able to control Topshop Playland's crane via the Twitter app on their mobile device. This resulted in chances to win prizes that were essentially payed for with a tweet.
"We have been working with Topshop to offer new and innovative ways to integrate social technologies into experiences" said CreateLondon.co.uk director Tom Scott of his company's joint venture with the retail giant. Overall, this pop-up builds a stronger connection between Topshop and a millennial demographic that is motivated by social media.
Trend Themes
1. Social Media-powered Retail - Incorporating social media into in-store experiences to engage customers and build brand loyalty.
2. Gamified Shopping - Integrating gaming elements into retail environments to create a fun and interactive shopping experience.
3. Online-to-offline Marketing - Using online platforms like social media to drive foot traffic to brick-and-mortar stores.
Industry Implications
1. Retail Industry - Opportunities for retailers to explore innovative ways to connect with customers and drive sales through social media-powered experiences and gamification.
2. Advertising Industry - Potential for marketers to leverage social media and gaming to create unique advertising campaigns that engage audiences and drive conversions.
3. Technology Industry - Opportunities for tech companies to develop platforms and tools for retailers to integrate social media and gamification into physical retail experiences.
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