The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
Laura McQuarrie — July 31, 2015 — Marketing
References: arcteryx & workatplay
Setting out to buy a jacket from Arc’teryx can be a daunting task, considering that the brand carries more than 70 styles of outerwear suited to a range of different activities. In order to help web shoppers out in this area, the Arc’teryx Shell Finder was created in the style of a Choose-Your-Own-Adventure-Jacket activity.
The Arc’teryx Shell Finder is offered for men and women and helps shoppers whittle down the many choices by answering questions on activities, weather, durability and other factors. The ultimate goal of the shopping assistant is to suggest four or fewer jacket shells for a consumer.
At this stage, web shoppers are taken to a jacket's product page for more information, where they can also instantly make a purchase or source opinions on social media to better inform a purchasing decision.
The Arc’teryx Shell Finder is offered for men and women and helps shoppers whittle down the many choices by answering questions on activities, weather, durability and other factors. The ultimate goal of the shopping assistant is to suggest four or fewer jacket shells for a consumer.
At this stage, web shoppers are taken to a jacket's product page for more information, where they can also instantly make a purchase or source opinions on social media to better inform a purchasing decision.
Trend Themes
1. Interactive Shopping Guides - The Arc’teryx Shell Finder demonstrates the trend of interactive shopping guides that provide personalized recommendations and streamline the decision-making process for consumers.
2. Personalized Product Recommendations - The use of quizzes and questionnaires, like the Arc’teryx Shell Finder, offers a trend towards personalized product recommendations that cater to individual preferences and needs.
3. Streamlined Purchase Journey - The Arc’teryx Shell Finder exemplifies the trend of a streamlined purchase journey by providing consumers with relevant information and convenient options to make a purchase.
Industry Implications
1. E-commerce - Interactive shopping guides like the Arc’teryx Shell Finder have the potential to revolutionize the e-commerce industry by enhancing the online shopping experience and increasing customer satisfaction.
2. Outdoor Apparel - The use of personalized product recommendations through quizzes, as seen in the Arc’teryx Shell Finder, presents disruptive innovation opportunities within the outdoor apparel industry by helping customers find the perfect jacket for their specific needs.
3. Retail Technology - The trend towards streamlined purchase journeys, exemplified by the Arc’teryx Shell Finder, offers potential disruptive innovation opportunities within the retail technology industry by integrating digital solutions that enhance the customer experience and drive sales.
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