This New Plus-Size Line is Inspired by Fashion Bloggers
Katherine Pendrill — August 6, 2015 — Fashion
References: pressroom.target & mashable
Target recently released a sneak peek of its latest plus-size line. As consumers continue to demand a more broad range of sizes, retailers have begun producing more stylish plus-size clothing collections. The most recent pieces from Target draw inspiration from recognized plus-size fashion bloggers.
Target's new plus-size line is called 'Ava & Viv's' collection and is set to be released on August 15th. The collection was produced in collaboration with fashion bloggers such as Gabi Gregg, Chastity Garner-Valentine and Nicolette Mason. Not only did these top bloggers inspire the new line, but they also served as models for the collection.
By consulting with top fashion bloggers, Target's new collection demonstrates a greater desire to engage with consumers and meet their specific needs. The line also targets a younger consumer with a strong social media presence.
Target's new plus-size line is called 'Ava & Viv's' collection and is set to be released on August 15th. The collection was produced in collaboration with fashion bloggers such as Gabi Gregg, Chastity Garner-Valentine and Nicolette Mason. Not only did these top bloggers inspire the new line, but they also served as models for the collection.
By consulting with top fashion bloggers, Target's new collection demonstrates a greater desire to engage with consumers and meet their specific needs. The line also targets a younger consumer with a strong social media presence.
Trend Themes
1. Plus-size Fashion - Retailers have begun producing more stylish plus-size clothing collections as consumers demand a more broad range of sizes.
2. Blogger Collaborations - Target's new plus-size line was produced in collaboration with fashion bloggers and draws inspiration from recognized plus-size fashion bloggers.
3. Social Media Targeting - Target's new plus-size line targets a younger consumer with a strong social media presence.
Industry Implications
1. Fashion Retail - The fashion retail industry can disrupt traditional clothing sizes and market its product by consulting with fashion bloggers and influencers.
2. Marketing and Advertising - Marketing and advertising industries have the opportunity to engage with consumers and meet their specific needs by collaborating with influencers and targeting social media platforms.
3. E-commerce - The e-commerce industry can disrupt traditional clothing sizes by offering a more broad range of sizes and targeting a younger demographic with a strong social media presence.
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