Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
Laura McQuarrie — February 21, 2015 — Marketing
References: milka & brandingmagazine
In celebration of Valentine's Day this year, chocolate brand MILKA created the 'Most Tender Selfies' Campaign. Inspired by the many affectionate photos that are posted by young couples in love, MILKA decided to introduce some senior citizens to this concept and have the elderly couples take their first ever selfies together.
After taking some time to figure out how to hold the phone and what button to press, the adorable couples take some cute and comical pictures together. Since there's no need to purchase anything to participate, this fun Valentine's stunt is a great way to get everyone on social media to engage in sharing a romantic selfie, no matter how many years they've been in a relationship.
After taking some time to figure out how to hold the phone and what button to press, the adorable couples take some cute and comical pictures together. Since there's no need to purchase anything to participate, this fun Valentine's stunt is a great way to get everyone on social media to engage in sharing a romantic selfie, no matter how many years they've been in a relationship.
Trend Themes
1. Elderly Selfie Trend - The growing trend of elderly couples taking selfies presents an opportunity for businesses to create products and services catered specifically to this demographic.
2. Inter-generational Technology Adoption - The introduction of the selfie phenomenon to elderly individuals highlights the potential for business innovation in bridging the technological gap between different generations.
3. Inclusive Social Media Engagement - The 'Most Tender Selfies' Campaign by MILKA demonstrates the opportunity for businesses to create inclusive social media campaigns that engage diverse age groups in sharing content and experiences.
Industry Implications
1. Technology - The elderly selfie trend opens up opportunities for the technology industry to develop user-friendly devices and apps specifically designed for older generations.
2. Photography - The introduction of elderly individuals to the concept of selfies creates a potential market for photography businesses to offer services tailored to senior citizens.
3. Social Media Marketing - The 'Most Tender Selfies' Campaign by MILKA showcases the potential for social media marketing agencies to create inclusive and heartwarming campaigns that resonate with diverse demographics.
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