Banks delight consumers with over-the-top, themed ATMs
Implications - As traditional banks look to get consumers into physical branches, many are emerging with playful stunts that involve theatrically decorated ATMs. In addition to serving as opportunities to highlight coinciding campaigns or product launches, this pattern demonstrates the need for more conventional brands to surprise consumers with unexpected moments of play.
Workshop Question - How can you turn your retail space into an experiential destination?
Trend Themes
1. Experiential Banking - Banks looking to get consumers into brick and mortar locations are adding playful stunts that involve theatrically decorated ATMs, providing good opportunities for more creative campaigns.
2. Promotional Marketing - The use of themed ATMs is a smart way to captivate consumer attention and generate hype for highly anticipated events or product launches.
3. Financial Education - Spaces that blend event- and education-driven offerings with banking services can help younger generations feel more comfortable approaching financial institutions.
Industry Implications
1. Banking - Banks can add more creativity to their campaigns to entice more customers.
2. Marketing - Brands can use experiential marketing techniques to create unique promotional campaigns.
3. Education - Focusing on financial education in loan offices and other financial service providers can help create financially responsible customers.
5 Featured, 41 Examples:
165,155 Total Clicks
Date Range:
Dec 15 — Jun 17
Trending:
Warm
Consumer Insight Topics:
