Interactive displays appeal to consumers who want more shopping independence
Implications - Retail technology is a quickly growing sector, as brick-and-mortar stores struggle to compete with e-commerce. Along with the stores themselves, temporary retail and POS displays are also being updated with hi-tech, digital features that not only convey information more dynamically, but also allow for a higher level of interaction between consumer and product, pre-purchase. This approach is highly favorable to consumers who, used to online shopping, wish to avoid face-to-face interaction in-store.
Trend Themes
1. Interactive Retail Displays - As brick-and-mortar stores struggle to keep up with e-commerce, consumer engagement is being enhanced by interactive digital technology in retail store displays.
2. Multi-sensory Product Displays - In order to simplify the shopping experience and guide consumers through a multitude of product options, multi-sensory interactive displays are being developed to assist with product selection.
3. Digitally-enhanced Retail Concept Stores - Companies like Hyundai and Dyson are developing concept stores that emphasize product education, tech-powered interaction, and customer engagement through the help of informative and knowledgeable brand representatives.
Industry Implications
1. Retail - The retail industry is seeing significant changes and implementation of digital technology that enhances the modern consumer experience.
2. Consumer Electronics - Consumer electronics companies are introducing interactive displays to highlight product features and engage consumers while ultimately guiding purchasing decisions.
3. Beauty - Cosmetic stores are enhancing the shopping experience with multi-sensory displays to assist in product selection while achieving consumer satisfaction and loyalty.
