Consumers turn to antioxidants to enrich their skincare routines
Implications - The benefits of antioxidants have long-since been touted by the health industry, a claim which is now being supported by skincare manufacturers. Both edible and topical in their form, antioxidant beauty solutions offer a natural way to combat everything from environmental damage to lack of sleep. These products not only align with the larger health movement; they also signify a shift towards beauty solutions that are more natural in their approach.
Workshop Question - What is a problem your customer base has that is adjacent to the one your product solves? Could you tweak your product to aid in that area too?
Trend Themes
1. Antioxidant Beauty Products - Beauty products containing antioxidant ingredients provide users with a natural and healthy approach to skin care
2. Bioactive Beauty Drinks - Beauty & Go's line of drinks containing macro-antioxidants provide a nutritious and hydrating alternative to traditional topical skincare products
3. Gentle Botanical Skincare - Refresh Botanicals' skincare line offers a focus on natural botanical ingredients to improve skin quality from the inside out
Industry Implications
1. Health and Wellness - The beauty industry benefits from the larger health movement's focus on natural and nutritious ingredients
2. Manufacturing - The manufacturing industry can benefit from creating packaging and products that align with the luxurious and high-end positions of antioxidant beauty products
3. Food and Beverage - The food and beverage industry can benefit from the creation of products containing macro-antioxidants and other natural and nutritious ingredients to be used in bioactive beauty drinks
