Clinical products and services boast ultra-minimalism
Implications - A backlash of the artisan movement, extreme utilitarian design can be seen in pharmacies, medication branding and the like. Approaching this industry with pragmatism conveys a seriousness to consumers that is often left on the back-burner in today's world of social media and brand personality.
Workshop Question - How can your brand strip down its products or services to their bare essentials to accommodate utilitarian sensibilities?
Trend Themes
1. Utilitarian Design - The backlash of the artisan movement in favor of extreme pragmatism seen in pharmacies and medication branding creates opportunities for ultra-minimalistic designs.
2. Experiential Advertising - Interactive and immersive advertisement, like the pop-up retail display showcased in Toronto's Eaton's Centre, proves to be an effective educational tool for potential consumers.
3. Clinical Branding - The use of subtle and sophisticated design in the brand identity of cosmetic medical centers, such as Boine Clinic's project by Sabbath Visuals, is a trend emerging in traditional medical branding and design.
Industry Implications
1. Pharmaceuticals - The development of ultraminimalistic designs creates an opportunity for a new line of drug branding that could help achieve a sense of seriousness for consumers.
2. Dental Healthcare - Opportunities for aesthetically-driven and technologically-advanced dental clinics could emerge from the minimalist and organic design seen in Dental Angels and Yokoi Dental Clinic projects.
3. Cosmetic Medical Centers - Sophisticated branding that features clean, subtle graphics appears to be a trend that is emerging in the cosmetic medical industry, with possible opportunities for new cosmetic procedures and treatments.
