Woolworths Gold Grocery Store Food Packaging is Unusually Upscale
Laura McQuarrie — July 12, 2014 — Lifestyle
References: woolworths.au & packagingoftheworld
The food packaging designed for Woolworths Gold by Marque Brand Consultants was made to highlight the premium products as the kind that you'd specifically have to venture out to a delicatessen to find.
Woolworths Gold is the top brand from Woolworths in terms of quality, but the premium products are priced so that they're quite inexpensive. To set it apart from other items at the supermarket, the packaging design for the products is a little more luxurious than you might typically find at the grocery store, complete with gold foil detailing, cutouts, as well as rich colors and patterning that presents the items like a fashionable new collection. This branding extends across items like pasta, spreads, sauces, baked goods and meat.
Woolworths Gold is the top brand from Woolworths in terms of quality, but the premium products are priced so that they're quite inexpensive. To set it apart from other items at the supermarket, the packaging design for the products is a little more luxurious than you might typically find at the grocery store, complete with gold foil detailing, cutouts, as well as rich colors and patterning that presents the items like a fashionable new collection. This branding extends across items like pasta, spreads, sauces, baked goods and meat.
Trend Themes
1. Luxury Grocery Packaging - There is a growing trend in the grocery industry to create upscale packaging to differentiate premium products from mainstream products.
2. Fashion-inspired Food Packaging - Grocery stores are exploring ways to make food packaging look more like luxury fashion items, with rich colors, patterns, and foil detailing.
3. Premium Private-label Packaging - Private-label grocery brands are creating high-end packaging for their premium products to compete with established premium brands.
Industry Implications
1. Grocery Retail - Grocery retailers can take advantage of the trend towards luxury packaging to differentiate their private-label premium products from mainstream products.
2. Packaging Design - Packaging design firms can capitalize on the trend towards luxury and fashion-inspired grocery packaging to offer their services to grocery retailers.
3. Premium Food Brands - Established premium food brands can innovate and update their packaging to remain competitive in the market and stand out on the shelves.
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