PERCH Interactive's Station Simplifies the Shopping Experience
Laura McQuarrie — September 3, 2015 — Marketing
References: vimeo & perchinteractive
When browsing a cosmetic display for a product to address a particular skin condition, it's easy for consumers to become overwhelmed with ingredient lists, benefits the product will supply and problems that will be addressed. In order to simplify the shopping experience and help consumers cut through the noise, PERCH Interactive developed a display that makes it easy to pick out the perfect product.
The multi-sensory station is designed to introduce shoppers to a products that will address one of three skin conditions: essential skin care, skin solutions or looking younger. After selecting one of these three options on the touchscreen display, each product is called out, with visuals that highlight where it is best applied and other directions for use.
The multi-sensory station is designed to introduce shoppers to a products that will address one of three skin conditions: essential skin care, skin solutions or looking younger. After selecting one of these three options on the touchscreen display, each product is called out, with visuals that highlight where it is best applied and other directions for use.
Trend Themes
1. Multi-sensory Displays - Opportunity for businesses to incorporate interactive and engaging displays that enhance the shopping experience.
2. Simplifying Shopping - Opportunity to develop technologies that help consumers easily navigate and make informed decisions in overwhelming product displays.
3. Personalized Product Recommendations - Opportunity to utilize touchscreens and visuals to provide personalized recommendations based on specific customer needs and preferences.
Industry Implications
1. Cosmetics - Opportunity for cosmetic brands to create innovative displays that simplify the shopping process and make their products stand out.
2. Retail - Opportunity for retail industry to incorporate interactive displays and technologies to enhance the overall shopping experience for their customers.
3. Consumer Electronics - Opportunity for consumer electronics brands to develop touchscreens and visual displays for personalized product recommendations, expanding beyond cosmetic industry applications.
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