PERCH Interactive Creates Digital Perfume Branding for Kiehl's
Jana Pijak — April 23, 2015 — Business
References: vimeo
This topographic fragrance display is designed by PERCH Interactive, a creative studio that specializes in digitized retail concepts. This particular booth is conceived for skincare and beauty brand Kiehl's and showcases its latest perfume collection.
The latest fragrance range from Kiehl's sits on a virtual map that can be controlled and clicked by consumers. When clicked, parts of the map are able to share fragrance details like the scent notes and herbs that are used to make each perfume.
Furthermore, this digitized fragrance display also tells Keihl's shop visitors where each scent note comes from, signalling to a region on its virtual map. As technology begins to evolve, retailers are recognizing the importance of virtual and immersive store displays. This concept by PERCH interactive educates and intrigues consumers while subtly promoting a new line of beauty products.
The latest fragrance range from Kiehl's sits on a virtual map that can be controlled and clicked by consumers. When clicked, parts of the map are able to share fragrance details like the scent notes and herbs that are used to make each perfume.
Furthermore, this digitized fragrance display also tells Keihl's shop visitors where each scent note comes from, signalling to a region on its virtual map. As technology begins to evolve, retailers are recognizing the importance of virtual and immersive store displays. This concept by PERCH interactive educates and intrigues consumers while subtly promoting a new line of beauty products.
Trend Themes
1. Digitized Retail Concepts - The use of digitized retail concepts, such as topographic fragrance displays, creates immersive experiences for consumers.
2. Immersive Store Displays - The evolution of technology has led to immersive store displays that educate and intrigue consumers.
3. Virtual Mapping - Virtual mapping allows consumers to interact with products and learn more about their details and origins.
Industry Implications
1. Skincare and Beauty - The skincare and beauty industry can leverage digitized retail concepts to create engaging experiences for customers.
2. Fragrance - The fragrance industry can benefit from immersive store displays that showcase the details and origins of perfumes.
3. Retail Technology - The retail technology industry can develop innovative solutions for creating virtual mapping and interactive displays in stores.
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