Club Aston in Los Angeles Serves Up Martinis to Customers
Rebecca Byers — May 6, 2015 — Autos
References: galpinastonmartin
Club Aston is a lounge-inspired space located within Los Angeles' Galpin Motors dealership. Channeling the exclusivity of the Aston Martin brand, Club Aston is a circular room with a series of doors leading to several different chambers.
In true James Bond style, the dealership itself cannot be accessed without an appointment and without confirming your identity via digital thumbprint verification. Once inside the circular room, the customer is served martinis by one of the salespeople and then taken into one of several areas; the first goes to the main showroom and offices, the second is a "secret entrance," while the last is the secretive Aston Martin showroom.
This unique retail experience is both immersive and informative while portraying the brand's image as a pinnacle of luxury vehicles.
In true James Bond style, the dealership itself cannot be accessed without an appointment and without confirming your identity via digital thumbprint verification. Once inside the circular room, the customer is served martinis by one of the salespeople and then taken into one of several areas; the first goes to the main showroom and offices, the second is a "secret entrance," while the last is the secretive Aston Martin showroom.
This unique retail experience is both immersive and informative while portraying the brand's image as a pinnacle of luxury vehicles.
Trend Themes
1. Luxury Dealership Lounges - Incorporating lounge-inspired spaces into dealership design can create an immersive and exclusive retail experience
2. Personalized and Secure Customer Access - Using digital verification methods and limiting access to appointments can enhance the feeling of exclusivity and safety for customers
3. Brand Immersion Spaces - Creating separate chambers or areas that showcase the brand's story and image can add to the overall immersive experience and create a stronger brand connection with customers
Industry Implications
1. Auto Dealerships - Auto dealerships can incorporate lounge-inspired spaces, enhanced security measures, and brand immersion areas to create unique and memorable retail experiences that attract and retain customers
2. Luxury Brands - Luxury brands can use the concept of Club Aston to create immersive spaces that showcase their brand and products and create a heightened sense of exclusivity for customers
3. Hospitality Industry - The hospitality industry can draw inspiration from luxury dealership lounges to create exclusive and personalized guest experiences, using digital verification methods to ensure guest safety and privacy
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