Perch Interactive's Retail Concept Gives One Access to Product Features
Jana Pijak — April 22, 2015 — Business
References: vimeo
This interactive shoe display is designed by Perch, a creative studio that specializes in high tech retail concepts. This particular shoe display is designed for athletic label Trackstar and lets consumers look and feel the brand's products while also learning about their specific construction details and performance features.
The digitized display boasts four interactive screens that give visitors an up-close look at a product along with 360 degree views of its most important elements. The screens also display videos that capture each athletic shoe in action. These clips include product testing by marathon runners, fitness buffs and other athletes.
In addition to technical specs, the display also gives consumers a chance to share their favorite features online and via their social media channels in real time.
The digitized display boasts four interactive screens that give visitors an up-close look at a product along with 360 degree views of its most important elements. The screens also display videos that capture each athletic shoe in action. These clips include product testing by marathon runners, fitness buffs and other athletes.
In addition to technical specs, the display also gives consumers a chance to share their favorite features online and via their social media channels in real time.
Trend Themes
1. Interactive Retail Displays - Retailers can utilize Perch Interactive's technology to create similar immersive shopping experiences for products beyond shoes.
2. 360-degree Product Views - Integrating 360-degree viewing technology into online retail platforms can provide consumers with more interactive and engaging product experiences.
3. Real-time Social Media Sharing - Other brands can leverage real-time social media sharing capabilities to create buzz among consumers and extend the longevity of their marketing campaigns.
Industry Implications
1. Retail - Retailers can revolutionize the shopping experience by utilizing Perch Interactive's technology to create immersive displays that showcase product features and engage customers.
2. Sports Apparel - Sports apparel brands can utilize this technology to showcase and educate customers about the unique features of their products that set them apart from competitors.
3. Digital Marketing - Digital marketers can take advantage of the real-time social media sharing capabilities provided by this technology to create interactive campaigns that drive engagement and brand awareness among consumers.
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