Retail displays are updated with features to make shopping easier
Implications - Recognizing that today's consumer is short on time, many brands and retailers are ensuring that the shopping experience is as streamlined as possible. By updating displays with features that take the guess-work out of shopping, such as organizing products in unique ways, or ensuring that sampling and bagging products are simple and direct, brands ensure greater in-store efficiency and therefore speedier purchasing decisions.
Workshop Question - How could you better streamline your product or service offerings?
Trend Themes
1. Streamlining Shopping Experience - Retail displays are updated with features to make shopping easier, taking the guess-work out of shopping, to ensure greater in-store efficiency and therefore speedier purchasing decisions.
2. Promoting Discovery and Education - Rather than emphasizing a product's quantity, displays encourage consumers to learn more about a particular wine before making a purchase, through touchscreen and tactile elements that allow for deeper insights and discovery.
3. Enhanced Product Presentation - Retailers use inventive kiosks that fuse the best elements of both worlds to display products in different sizes and provide recipe suggestions through a touchscreen display, as well as grouping wines by flavor profiles and creating eye-catching units to draw customers in.
Industry Implications
1. Retail - Retail industries can implement technology in displays in innovative ways to help with ease of purchasing and better product presentation.
2. Food & Beverage - Food & Beverage industries can create eye-catching products displays that address sampling, storage, and display, providing inspiration to customers in-store.
3. Hospitality - Hospitality industries can learn to incorporate technology into their displays in order to engage and educate customers on products, or to create easier to use and visually striking serving stations and displays.
