Streaming media becomes more personalized to target young consumers
Implications - Cord-cutting already satisfies a few key values of the youth generation, such as convenience and lack of commitment. Adding to the appeal is the integration of complete customization. This speaks to the Millennial and Gen Z motivation to live a curated life that ties seamlessly into their personal brand.
Workshop Question - How could you uplevel the degree of customization you offer your customer?
Trend Themes
1. Customized Cord-cutting - The trend towards cord-cutting becomes more personalized for younger consumers through complete customization.
2. Curation as a Competitive Edge - Curated streaming services are becoming more popular to help viewers whittle down the choices of what to watch.
3. Personalization in Entertainment - Personalization is becoming more prominent in the entertainment industry, including music, films, and video platforms.
Industry Implications
1. Entertainment - Personalization and curation are driving disruptive innovation in the entertainment industry, with new options for customized music, film and video streaming platforms.
2. Marketing and Advertising - Brands can leverage personalized offerings and cord-cutting trends to better target younger consumers and create more engaging advertising experiences.
3. Technology - Advancements in technology and data-driven algorithms are allowing for greater personalization and curation in the entertainment industry, driving innovation in various technology fields.
6 Featured, 50 Examples:
73,691 Total Clicks
Date Range:
Nov 14 — Jun 16
Trending:
Mild
Consumer Insight Topics:
