This Avon Ad Features Employees and Brand Ambassadors of All Ages
Jana Pijak — August 20, 2015 — Fashion
References: avon & beautyscene.net
The latest Avon ad is titled 'Beauty With a Purpose' and is captured by visionary fashion photographer Miles Aldridge. The empowering beauty campaign replaces a traditional model cast with real women -- the company's loyal sales representatives and celebrity brand representatives.
Featuring women of all ages, the colorful campaign brings a retro visual aesthetic to life and borrows its inspiration from the 70s. The decade's glamor shots inspire this shoot that boasts bright clothes and dynamic hair and makeup looks.
Miles Aldridge's latest Avon ad also boasts inspiring slogans like 'Beauty Welcomes Everyone, Come on In!' and 'There is Beaity in All of Us, Be Proud.' This refreshing campaign embraces attainable beauty ideal and transforms everyday women into glamorous editorial stars.
Featuring women of all ages, the colorful campaign brings a retro visual aesthetic to life and borrows its inspiration from the 70s. The decade's glamor shots inspire this shoot that boasts bright clothes and dynamic hair and makeup looks.
Miles Aldridge's latest Avon ad also boasts inspiring slogans like 'Beauty Welcomes Everyone, Come on In!' and 'There is Beaity in All of Us, Be Proud.' This refreshing campaign embraces attainable beauty ideal and transforms everyday women into glamorous editorial stars.
Trend Themes
1. Real Women Models - Replacing traditional models with real women from a company's employees and brand ambassadors, creating a more authentic and inclusive advertisement.
2. Empowering Campaigns - Using inspiring slogans and positive messages, the campaign promotes self-love and inclusivity in the beauty industry.
3. Retro Aesthetics - Drawing inspiration from past decades, particularly the 70s, to create visually pleasing ad campaigns with dynamic hair and makeup looks.
Industry Implications
1. Beauty - This trend provides an opportunity for beauty companies to attract consumers by promoting an inclusive and empowering message through authentic advertising.
2. Retail - This trend of using real employees and ambassadors in ad campaigns can be applied to other industries to promote brand loyalty and personalization.
3. Fashion - Using retro aesthetics in advertising campaigns can attract consumers by creating nostalgic and visually pleasing visuals that are in line with current fashion trends.
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