This Woolite Retail Display Informs and Intrigues Consumers
Jana Pijak — June 4, 2015 — Business
References: perchinteractive
Perch Interactive created this Woolite retail display that informs and intrigues consumers. The interactive concept features an engaging touchscreen that gives users access to fun and myth-busting facts about the popular laundry detergent.
The digitized retail display was presented as part of New York's WooliteWashed pop-up shop and features two of the brand's laundry detergent bottles -- one designed for white fabrics and another for dark washes.
Once the bottles' caps are tapped by those passing by them, colorful bubbles appear on a digitized screen and answer popular laundry questions like how to keep clothes smelling fresh and how to keep fabric colors bright. When interacting with this Woolitte retail display, visitors are given access to helpful laundry tips along with facts that set clothing wash-related stereotypes straight.
The digitized retail display was presented as part of New York's WooliteWashed pop-up shop and features two of the brand's laundry detergent bottles -- one designed for white fabrics and another for dark washes.
Once the bottles' caps are tapped by those passing by them, colorful bubbles appear on a digitized screen and answer popular laundry questions like how to keep clothes smelling fresh and how to keep fabric colors bright. When interacting with this Woolitte retail display, visitors are given access to helpful laundry tips along with facts that set clothing wash-related stereotypes straight.
Trend Themes
1. Interactive Retail Displays - Creating interactive retail displays that engage and educate consumers.
2. Myth-busting Marketing - Using interactive displays to dispel common misconceptions and educate consumers.
3. Digitized Consumer Engagement - Enhancing consumer engagement through digitized experiences in retail environments.
Industry Implications
1. Retail - Implementing interactive displays in retail stores to enhance customer experience.
2. Consumer Goods - Using digitized displays to educate and inform consumers about product features and benefits.
3. Advertising and Marketing - Leveraging interactive displays to engage consumers and promote brand messaging.
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